Mahindra & Mahindra (M&M)-backed Classic Legends Pvt Ltd has launched it's third motorcycle, the Perak with a price tag of ₹1.94 lakh (ex-showroom, Delhi) on Friday in Mumbai.
Positioned as an urban cruiser, the Jawa Perak is powered by a 334cc, single-cylinder, liquid-cooled, 30 bhp engine, which the company said is compliant with the incoming Bharat Stage VI emission norms.
The company has notably revised the existing 293cc, single-cylinder, 27bhp engine that powers the Jawa and the Forty Two models to offer better performance on the new Perak model.
Ashish Singh Joshi, chief executive officer, Classic Legends said that this is done to lend a distinct identity to the Perak, which comes with a single seat as standard option.
The new Perak model, also the longest in terms of wheelbase when compared to the other two models - the Jawa and the Forty Two, will offer double-channel anti-lock braking system (ABS) as the key safety feature. Joshi said that the Perak is intentionally given a long wheelbase with a redesigned swingarm to offer better straight line stability and handling to the riders.
However, Joshi also said that the new model, which is production-ready, would be available only once the BSVI grade petrol is made available.
"Factory dispatches of the Perak to the dealerships will happen in a phased manner. The model will be dispatched to all existing dealerships by mid-December," said Anupam Thareja, founder, Classic Legends.
Jawa bikes are currently sold through a network of 110 dealers across 85 cities. The company is already known for struggling with ramping up the production of Jawa bikes as new bookings continued to add on to the long waiting list.
When launched last year in November, Jawa bikes were sold out for about 9 months. The brand continues to have a waiting list of more than 6 months, the company officials said.
"More than 500 dealer principals are willing to put their money. But we are not going for that. We are taking time to ensure parts availability, integration with design, setting up our network, systems and processes properly," argued Thareja defending his position.
Nevertheless, the scaling up of production can be done quickly going forward, said Thareja.
The company management refused to share numbers from it's existing order book, monthly production capacity and it's new model roadmap for the near future.
The senior executives reiterated their focus on the need to revive the brand while remaining prudent with the demand-supply requirements. In an attempt to achieve that, the company said that it has revived about 10,000 units of old Jawa bikes lying unused with existing owners across India making available the required spare parts and servicing.
The revival of Jawa motorcycles is also seen in line with surging demand for midsize bikes, a segment where Royal Enfield commands a market share of 97%.