The Indian subsidiary of American-Italian automobile manufacturer Fiat Chrysler Automobiles NV may pull the Fiat brand out of the Indian market as its existing products Grande Punto and Linea will not be able to meet the new safety norms to be introduced in the domestic market by October 2019, according to a report published in Autocar magazine.
The company did not want to invest further in these products as they do not generate enough volumes in India, according to the report. Instead FCA will promote the Jeep brand in future in India.
Mint on 8 October reported that Fiat Chrysler Automobiles NV is gradually phasing out its storied Fiat brand in India after a run of more than a century as the company sharpens focus on the Jeep brand of sports utility vehicles (SUVs) to grow its fortunes in the world’s fourth-largest passenger vehicle market.
According to the report, Fiat may stop selling 1.3litre diesel engines to Maruti Suzuki India Ltd and Tata Motors Ltd after the new Bharat Stage-6 emission norms come in place by 1 April, 2020.