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Business News/ Auto News / Harley-Davidson launches all-electric motorcycle brand 'LiveWire'
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Harley-Davidson launches all-electric motorcycle brand 'LiveWire'

Named after Harley's first electric motorbike, which was unveiled in 2019, the 'LiveWire' division is slated to launch its first branded motorcycle in July.

A charger is plugged into a LiveWire electric motorcycle at a Harley-Davidson showroom and repair shop in Lindon, Utah, U.S (Bloomberg)Premium
A charger is plugged into a LiveWire electric motorcycle at a Harley-Davidson showroom and repair shop in Lindon, Utah, U.S (Bloomberg)

Harley-Davidson Inc on Monday launched an all-electric motorcycle brand "LiveWire," the latest effort by the company to ramp up bets on the rapidly growing electric-vehicle market.

Named after Harley's first electric motorbike, which was unveiled in 2019, the "LiveWire" division is slated to launch its first branded motorcycle in July.

The company had said in February it would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.

"We are seizing the opportunity to lead and define the market in EV," Chief Executive Officer Jochen Zeitz said in a statement on Monday.

"LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future."


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Published: 11 May 2021, 11:36 AM IST
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