New Delhi: Hero MotoCorp, India’s largest two-wheeler manufacturer, on Wednesday expanded its offering in the premium 200cc segment by launching three new motorcycles — Xtreme 200S, XPulse 200, and Xpulse 200T.
The company last year re-entered the premium segment with the Xtreme 200R.
The new motorcycles will compete with products, including the Pulsar range of motorcycles from Bajaj Auto and the Apache range motorcycles from TVS Motor Company.
According to Malo Le Masson, head, global product planning, Hero MotoCorp, these three new products showcase the company’s focused product portfolio approach for the premium segment. The company has now successfully developed and appointed a horizontal strategy for the premium motorcycles.
The new vehicles will be dispatched to the company’s dealerships by the end of May. The new products have been developed at the company’s new research and development centre in Jaipur.
“These new motorcycles are the outcome of years of concerted and determined product development efforts at the Hero Centre of Innovation and Technology. Now our 200cc line up comprises four powerful and performance-oriented and contemporary motorcycles," said Marcus Braunsperger, chief technology officer, Hero MotoCorp.
The Xpluse 200 will be launched at a price of ₹97,000, while the fuel injection variant will be priced at ₹1,05,000. The XPulse 200T will be available at a price of ₹94,000. The Xtreme 200S will be offered at a price of ₹98,500.
According to the senior management of the company, most premium motorcycles sold in India are under ₹1 lakh, hence the company has decided to launch all the three products within the price range.