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Hyundai unveils 'Blue Link' tech for its upcoming Venue SUV

2 min read 09 Apr 2019, 04:10 PM IST Nandita Mathur

Blue Link will be introduced in the Indian market in the upcoming Hyundai Venue, a compact SUV that will be launched in mid-May
It offers safety features like Vehicle Theft Tracking and Immobilization, Speed Alert, Geo Fence Alert, Panic Notification and Share Destination

Mr. S.K. Choo, Head of Electronics and Infotainment Engineering Design, Hyundai Motor India Engineering, Mr Puneet Anand, Senior General Manager and Group Head Marketing, HMIL, Mr Jack Joseph, Head of Infotainment Development, Hyundai Motor India Engineering

New Delhi: Hyundai Motor India Ltd is betting big on its ‘BlueLink’ connected car technology that it showcased on Tuesday. The technology will be introduced in the Indian market in the upcoming Hyundai Venue, a compact SUV that will be launched in mid-May.

Venue claims to be India’s first smart connected SUV with 10 out of the 33 BlueLink features, keeping in mind Indian roads and focusing on aspects of safety, convenience and vehicle management relationship services. For instance, the SOS (Save Our Souls), Road Side Assistance and BlueLink button are on the Inside Rear View Mirror (IRVM) for easy accessibility.

The BlueLink technology provides safety features like Vehicle Theft Tracking and Immobilization for recovery of stolen vehicles while Speed Alert, Geo Fence Alert, Panic Notification and Share Destination enhances the promise of safety.

The remote control functions like Engine Start/Stop, Climate Control, Door Lock/Unlock, Horn Honk & Light and Vehicle Status will provide a complete connected experience to the customers in the Indian driving conditions.

BlueLink has an in-built eSim powered by Vodafone Idea and a cloud-based Voice Recognition platform in partnership with US-based Artificial Intelligence company, SoundHound.

The interactive voice recognition has been developed specifically for customers from different regions in India and will be able to decipher local English accents. Also, real time traffic navigation and live local search will be available in collaboration with global map company HERE maps. All the data will reside in India and the cloud partners are Amazon Web Services (AWS).

In addition to the technology in the car, Hyundai is training a team of over 615 Blue Link Wizards who in turn will train over 10,000 sales consultants across Hyundai dealership and service touch points. Hyundai will also install the Blue Link Simulation app across dealerships to give their customers a connected in-car experience.

Commenting on the introduction of Global Connected Technology, Seon Seob Kim, MD and CEO of Hyundai Motor India, said, “The connected car technology is becoming more interactive and intuitive connecting people to their families, work, and society with unlimited possibilities."

Earlier this month, MG Motor India announced its connected car Hector, that will be launched in June. “Connectivity is the next battle ground with manufacturers moving to dedicated SIM based systems. Currently, Hyundai and MG have set the standard with both having a suite of connected features not seen in cars before," says Hormazd Sorabjee, Editor, Autocar India.