Inside TVS Motor’s global ambitions9 min read 02 Apr 2023, 11:05 PM IST
Having consolidated its position in India, TVS is eyeing greener pastures overseas
In 2013, when TVS Motor Co. Ltd (TVS) launched its HLX motorcycle model, specifically designed for the African market, it was hoping to address a pain point people on the continent faced: last-mile connectivity. Most nations in Africa had very poor public transport infrastructure and people struggled to commute. Over time, this had given rise to the use of motorcycles as taxis but existing models were not designed for that. They were not durable (to carry four people), reliable (they broke down often, impacting incomes) or fuel-efficient (which was critical as each bike covered 200km a day). HLX addressed these shortcomings. A few weeks ago, its sales crossed three million units in Africa.
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