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South Korean vehicle manufacturer Kia Motors India’s first vehicles will be known as Seltos. The subsidiary of Hyundai Motor Group had showcased the product in the Auto Expo 2018.

The sports utility vehicle will be based on the SP 2i concept and will be manufactured in Kia Motor’s manufacturing capacity in Anantapur in Andhra Pradesh. Kia will officially start its India journey in the next few of months as the company is in the preparation mode for the launch of its first product.

The company is starting its domestic operations with a capacity of almost three lakh units. One of the highest by any player in the Indian market.

“The name ‘Seltos’ is inspired by Greek mythology and the legend of ‘Celtos’ the son of Hercules. Representing the brave and assertive spirit of Celtus, the ‘S’ in the car’s adapted name implies speed, sportiness and strength. The Seltos has been created for the young-at-heart people who like to take risks, embrace the outdoors, take on challenges and never back down," said the company in a press release issued.

The new vehicle will be showcased for the first time on June 20th and is expected to be launched before the festive season.

According to Manohar Bhat, Head - Marketing and Sales, Kia Motors India, Seltos is all set to redefine the mid-SUV car segment with its eye-catching looks, exclusive segment first features and athletic design.

“We have spent a lot of time in perfecting our car to suit the taste of the Indian customers and I am glad that this originally India intended car is so perfect that it compelled us to make Seltos available globally. The car looks absolutely stunning and very closely matches the SP concept we showcased at the 2018 Auto Expo. I am confident that Kia Seltos would be an outright favorite when it hits the roads in the next few months," added Bhat.

Kia will position its first vehicle in India to attract the new age and tech savvy buyers.


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