Maruti bets big on S-Presso for revival in sale ahead of festive season
1 min read 21 Sep 2019, 02:44 PM ISTMaruti S-Presso will also be the first small hatchback to be launched by the company after Ignis was launched in 2017The S- Presso will be sold from the Arena dealership channel of the company
PremiumMaruti Suzuki India Ltd, the country’s largest passenger vehicle manufacturer, will launch its small hatchback — S-Presso — on 30 September, as the company looks to revive sales during Navratri and Diwali on the back of new products.
The company also launched XL 6, a multi purpose vehicle, in August that will be sold from the Nexa chain of premium dealerships.
The S- Presso will be sold from the Arena dealership channel of the company and will be the second product after Vitara Brezza (a compact SUV) to to be designed and developed in India.
This will also be the first small hatchback to be launched by the company after Ignis was launched in 2017.
As wholesales have dropped by almost 27% during the April to August period due to low demand for vehicles in the market, Maruti is banking big on these two new products especially S-Presso, for a revival in sales.
“Today's youthful customers desire a reflection of their personality in the products they own. Our internal research suggests that the criteria of buying a car for the youth, apart from affordability, acquisition cost and maintenance, now also include design and aesthetics. With Mini SUV S-PRESSO, we offer a unique, premium, feature-rich and bold car that will disrupt the entry car segment in the country," said Shashank Srivastava, executive director, sales and marketing, Maruti Suzuki.
“Maruti Suzuki has always developed new segments and cars to match the changing needs, tastes and lifestyles of our customers. Designed in-house by Maruti Suzuki, S-PRESSO marks a big shift in the way compact cars are created and crafted in India. Its design language is inspired from our line-up of SUVs and the modern user’s lifestyle. The Mini SUV is a testimony of Maruti Suzuki’s journey to deliver designs, technology and experiences that are ahead of their time, taking consumers on a drive into the future," said C.V. Raman, senior executive director (Engineering), Maruti Suzuki India said.
