BackMaruti maintains lead in a premium hatchback segment with the Baleno
Maruti’s Baleno is followed by Hyundai’s Elite i20 with a market share of 9% and Honda Car India’s Jazz, a distant thirdIn April-October period, dispatches of Baleno stood at 95,426 units while Elite i20 dispatches stood at 66,624 units
PremiumFour years after launching its first premium hatchback, Baleno, Maruti Suzuki India Ltd, continues to dominate the segment with a market share of 13% in the overall hatchback segment, also known as the A2 segment. Maruti launched the Baleno in 2015 after losing space to Hyundai’s Elite i20, which created the premium hatchback sub-segment in the Indian market.
The Baleno was Maruti’s second product to be sold from the Nexa chain of dealerships and continues to be the best selling premium product of the company.
Maruti’s Baleno is followed by Hyundai’s Elite i20 with a market share of 9% and Honda Car India’s Jazz, a distant third.
In the April to October period, dispatches of Baleno stood at 95,426 units while Elite i20 dispatches stood at 66,624 units, while wholesales of Honda Jazz was a 4,828 units.
According to a press release issued by Maruti, the company has sold 6.5 lakh units of Baleno since launching the product in October 2015.
“Baleno since inception has been a leader. Retailed from our premium channel NEXA, Baleno attracted new set of customers to Maruti Suzuki family. Baleno is the perfect choice for those looking for a premium hatchback. Continuous alignment with our customer’s expectations and desires along with periodic technological upgrades has kept Baleno ahead of the curve," said Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited.
“It has been our constant endeavour through the years to introduce new technology and add attractive features to make the Baleno the most aspired for hatchback in the market," added Srivastava.
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