Maruti Suzuki India ltd - country’s largest passenger vehicle manufacturer on Tuesday announced that its premium hatchback Balwani has crossed the 6 lakh units sales mark in the a record time of 44 months. The company claims that in the premium hatchback segment, Baleno is the fastest to reach this sales milestone.
The Delhi based vehicle manufacturer sells the Baleno hatchback from its premium Nexa chain of dealerships and the vehicle accounts for a significant chunk of the total vehicles sold from the network.
Baleno launched by Maruti three and half years back to compete with the likes of Hyundai Elite i20 and Volkswagen Polo, now leads the segment with a 27% market share.
Baleno was also the first vehicle to be manufactured in the third manufacturing plant of Suzuki Motor Co in Gujarat.
Recently Maruti Suzuki launched the BS 6 compliant engines with the Baleno and Alto hatchbacks, making the company the first one to launch vehicles compliant with the up coming new emission norms.
Maruti also introduced its mild hybrid technology in the Baleno last month.
According to Shashank Srivastava, the new executive director, marketing and sales, Maruti Suzuki India said, “Baleno is India’s most preferred premium hatchback. Continuous alignment with customer’s expectations and desires along with periodic upgrades in terms of technology, have kept Baleno in the lead in customer’s decision making.
“The recently introduced next generation smart hybrid on Baleno, resonates with customer’s need for contemporary technology. The milestone of 6 Lakh unit cumulative sales in a record time of just 44 months clearly reflects Baleno’s popularity. We thank our customers for their continued support that has helped Baleno to create this industry benchmark of fastest 6 lakh sales milestone."