After receiving overwhelming booking response from the customers in the first phase of the booking, MG Hector India will soon announce the date for the re-opening of reservations. The company had temporarily stopped bookings for its newly launched SUV Hector following orders of over 21,000 units, thus selling out for the ongoing calendar year.

The company currently rolls around 2,000 units a month and plans to increase the production of the Hector to 3,000 units per month by September this year.

MG Motor India on Thursday said it has retailed 1,508 units of SUV Hector in July. The company had launched the model on June 27 but deliveries began in first week of July.

The SUV comes with the options of a petrol or diesel engine and also have a host of features as well as a comprehensive after-sales package as part of an aggressive attempt by Morris Garages, or MG, to challenge existing players such as Hyundai Motor Co., Tata Motors Ltd, and Mahindra & Mahindra Ltd. South Korea’s Kia Motors and Groupe PSA have also decided to use SUVs to make a mark in this intensely competitive market.

The Hector has a starting price of 12.18 lakh for the base petrol model, extending to 16.88 lakh for the top-end diesel version.

The Hector competes with vehicles such as Tata’s Harrier and Mahindra’s XUV 500. The decision to launch an SUV as its first vehicle will allow the company to avoid competition from the top two carmakers, Maruti Suzuki India Ltd and Hyundai Motor India Ltd.

The iconic British brand, owned by China’s SAIC Motor Corp. Ltd, also plans to introduce an electric vehicle in India in the next year. The vehicle will be assembled at its factory in Halol in Gujarat. The plant has a capacity of 84,000 vehicles a year.