Recording its biggest single-day sales, MG Motor India on Friday announced that it has delivered 700 units of its Hector sports utility vehicle (SUV) on the auspicious occasion of Dhanteras. This included delivery of nearly 200 cars from a single showroom in Delhi NCR today, the company said.
The company said it earlier announced a waiting period-linked initiative called ‘Worth Waiting For’, wherein the SAIC Motor Corp-owned carmaker would sponsor education of one girl child for every two weeks of waiting period borne by its customers. MG Motor India today said it has so far sponsored the education of more than 35,000 girl children, under the initiative.
MG Motor India officials, on 10 October, had told Mint that the total pending bookings currently stand at more than 30,000 units. The carmaker recently rolled out the 10,000th unit of its Hector SUV off the assembly line at its Halol plant, in about four months since it began operations in India.
The company is working to streamline its supply chain on priority to be able to start off the second shift at its manufacturing unit from November.
“The priority is to keep the increasing wait list for customers in check," Gaurav Gupta, chief commercial officer, MG Motor India had told Mint earlier this month.
Addition of the second shift is expected to boost its assembly capacity to up to 3,500 units per month from 2,500 units as of now. According to the company, the average waiting period per customer stands at 3-4 months currently.
The company is known to be struggling with supply of critical components that are currently imported from its global suppliers leading to severe delays in its expansion plans. People aware of the matter had told this publication that several key suppliers to the MG Hector could not aggressively ramp up thereby failing to keep up with the fast-paced bookings.
As a result, while it could not cater to the build-up of bookings in the past four months, it also had to halt accepting the same within six weeks of beginning its operations in India. The carmaker had anticipated moderate demand for its Hector SUV, and set up a capacity to assemble only 2,500 units per month at its plant when it began its domestic operations in June.