"The bookings for Astor would start at dealerships and online on the company website from October 21. Customers, however, can pre-reserve the vehicle from today," MG Motor India President and MD Rajeev Chaba said at the online launch event.
The five-seater model comes in four trims -- Style, Super, Smart, and the top-of-the-line Sharp.
Price of MG Astor:
220 Turbo AT
The model, which comes with a personal AI assistant and first-in-segment Autonomous (Level 2) technology, would compete with the likes of Hyundai Creta, Kia Seltos and Skoda Kushaq.
The vehicle comes with a standard 3-3-3 package which includes warranty of three years/unlimited kilometers, three years of roadside assistance and three labor-free periodic services.
With the unique MY MG Shield program, Astor customers also have the flexibility to choose and personalise their ownership package with warranty extension and protect plans.
Astor is based on the MG's successful global platform, ZS and comes with two engine options – the Brit Dynamic 220 TURBO petrol engine with a six-speed AT (automatic) delivering a 140ps of power and VTi Tech petrol engine with a manual transmission and an eight-speed CVT, delivering 110ps of power.
Commenting on deliveries he noted: "We all know the global situation and the shortage of components such as semiconductors due to which deliveries remain a question mark… In an attempt to serve our customers better we expect to complete around 5,000 deliveries this year and the momentum will continue in 2022."
Chaba stated that the current prices were introductory for the first batch of deliveries.
"The segment is highly competitive and that is why we needed to differentiate; and from that perspective, we have tried to come out with a very very compelling offering where we have many industry-first, segment-first features. The car is loaded, the car is powerful, the design is expressive," MG Motor India President and Managing Director Rajeev Chaba told PTI.
With its elegant exteriors, luxurious interiors and futuristic technology, the company believes that Astor is a desirable package that will strike a chord with the customers, he added.
MG Astor's personal AI assistant depicts human-like emotions and voice.
The Paralympic athlete Deepa Malik has lent her voice to the personal AI assistant, thereby humanising the experience.
The AI technology in Astor is developed around MG's vision of car-as-a-platform (CAAP) of possibilities, which will enable the users to personalise the services as per their requirements.
The SUV has a personal AI assistant robot on its dashboard which can give detailed information on every topic through Wikipedia.
The automaker has partnered with Bosch for ADAS (advanced driver-assistance systems) in Astor.
AI technology, six radars and five cameras equip the SUV to manage 14 advanced Autonomous Level 2 features.
It also has 27 standard safety features like ESP (electronic stability program), TCS (traction control system) and HDC (hill descent control).
Other features include six airbags, six-way power-adjustable driver seats, electric parking brake, heated ORVM, rain-sensing wiper, PM 2.5 filter, panoramic sky roof, rear AC vent and front and rear armrest,10.1-inch HD infotainment system and full digital cluster with 7-inch embedded LCD screen.
He noted that the model has around 60 per cent of local content and the company is targeting to take it up to 80 per cent in the next two years.
When asked about sales expectations from the new model, he noted, "In the remaining months of this year, it is the question of really how much we can supply because of chip shortage and due to shipping issues. Post normalisation period, when chip shortage is not there then in that case it would be guided by our plant capacity."
He added that the company's facility in Halol, Gujarat, can do 7,000-8,000 units per month all models put together. "That would decide our volumes for Astor."
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