MG aims to take this revolution forward with its focus on attaining technological leadership in the automotive industry (Photo: Hindustan Times)
MG aims to take this revolution forward with its focus on attaining technological leadership in the automotive industry (Photo: Hindustan Times)

MG Motor launches program to incentivize innovation in space of future mobility

  • MG Motor will incentivize startups in the mobility ecosystem, in collaboration with technology and telecom firms such as SAP, Cognizant, Adobe, Airtel, TomTom and Unlimit
  • The program will award grants in the range of 5 lakh and 10 lakh and will initially focus on driving innovation in the space of electric vehicles, components

New Delhi: MG Motor India Ltd on Wednesday announced its MG Developer Program and Grant where in the company will incentivize startups in the mobility ecosystem, in collaboration with technology and telecom companies such as SAP, Cognizant, Adobe, Airtel, TomTom and Unlimit.

“As part of the MG Developer Program & Grant, MG Motor India will provide innovators with an unparalleled opportunity to secure mentorship and funding from industry leaders. Shortlisted ideas will receive specialized, high-level mentoring and networking opportunities to assist with the practical development of the solution, business plan and modeling, testing facilities, go-to-market strategy, etc" said the company in a press release issued.

The program will award grants in the range of 5 lakh and 10 lakh and will initially focus on driving innovation in the space of electric vehicles and components, batteries and management, charging infrastructure, connected mobility, voice recognition, navigation technologies, customer experiences, car buying experiences, and autonomous vehicles.

According to Rajeev Chaba, managing director, MR Motor India, the automobile industry is currently witnessing sweeping transformations in the space of connected, electric and shared mobility. MG aims to take this revolution forward with its focus on attaining technological leadership in the automotive industry.

“The MG Developer and Grant Program is the latest in a series of initiatives as part of our commitment to innovation as a core organizational pillar. The program will ensure proper mentoring from over 20 industry leaders for start-ups, laying a foundation for them to excel in the future and trigger a stream of newer ‘Internet Car’ use-cases that will, in turn, drive adoption of new technologies within the Indian automotive ecosystem. It has been our commitment in the market and innovation is our key pillar," said Chaba.

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