MG Motor unveils its first dealership in India1 min read . Updated: 04 Jun 2019, 11:40 PM IST
- MG Motor to have a network of 120 premium dealerships initially in the country
- The company has started taking bookings of Hector
NEW DELHI : M G Motor India Ltd – a subsidiary of China’s SAIC Motor Corporation Ltd – on Tuesday unveiled its first experience centre and dealership in Gurgaon before the company officially kick starts its operations in India. The vehicle manufacturer will start with a network of 120 premium dealerships in the country and will increase it to 250 by September.
Along with the inauguration of the first experience centre the company has also started taking bookings of its first vehicle Hector – a mid-size compact utility vehicle. Customers can take test drives of the vehicle from June 12.
MG’s first flagship store, which will also house the brand’s sales operations, is a sharp departure from a typical car showroom. Promising a fresh automotive experience to all visitors, the store has been designed under the brand’s “Emotional Dynamism" philosophy with contemporary brand elements and slick color palettes, the company said in a press statement.
The British vehicle manufacturer also moved to an office space in Gurugram which will act as the headquarters of the India operations and will be owned by the company, indicating the commitment to the Indian market. The Shanghai based parent company invested ₹150 crore for the new India headquarters and the experience centre.
“Our first interaction with the customers in a creative and experiential environment is essential for the MG brand and creates a strong foundation as we begin our journey in India. The one-of-its-kind flagship experience store redefines the traditional car buying experience in India, in line with the demands and requirements of new-age customers," said Rajeev Chaba, president and managing director, MG Motor India.
M G Motors first product will compete with the likes of Fiat Chrysler’s Jeep Compass, Mahindra’s XUV 500 and Tata Motor’s Hexa. The company has taken over the manufacturing capacity of General Motors in Gujarat and will start with a capacity of 80000 units per annum.
To create a niche for itself in the Indian market MG will also introduce its first electric vehicle – expected to be priced below ₹10 lakh - in India after the launch if it first vehicle Hector. To showcase its technological prowess, the company will offer a petrol hybrid powertrain with its first product, a first for the Indian market.