Porsche's iconic logo gets a subtle makeover, gets a subtle evolution twist with bold impact
Porsche has updated its iconic logo, refining the bronze knurling and adding a honeycomb pattern. The redesign will roll out on vehicles by 2023. The logo's symbolism includes a shield shape with a horse, representing performance and heritage, and red and black stripes flanking the horse.
Porsche's emblem, renowned for its association with performance and luxury, has remained an iconic symbol for years, just like the exceptional sports cars it adorns. Initially introduced on sportscar models in 1952, the logo has undergone several subtle alterations over time, each holding immense importance. The most recent update, although seemingly minute, carries significant meaning.