Russia Is Just the Market Chinese Automakers Need
Cut off from the rest of the world, Moscow is getting its supply from a nation that needs to find new buyers.
Russia’s current standing in the international community — from economic pariah to massive supplier of fossil fuels — seems perfectly suited to the predicament faced by traditional Chinese automakers. In fact, sanctions against Moscow are likely the single largest driver of vehicle exports from its neighbor since the invasion of Ukraine began more than two years ago.
As China’s economy slows and buyers are increasingly choosing electric vehicles, makers of old-school internal-combustion-engine cars had become desperate to find new markets. The US is off the table amid an escalating trade war, and Europe’s appetite for foreign models is fading, leaving few good choices after Russia’s attack on Ukraine spurred overseas companies to ditch the country.
“Western sanctions on Russia have created a major market opportunity for China's internal combustion engine auto sector, providing a lifeline to the industry and deepening Russia's dependence on Chinese goods,” Gerard DiPippo and Alexander Isakov of Bloomberg Economics wrote last month. They estimate that 58% of the increase in the nation’s ICE exports since 2021 went to Russia last year. While most of that trade flows directly across the border, some also go via transshipment intermediaries including Belarus, Kazakhstan, Kyrgyzstan, Tajikistan and Turkey.
Moscow and Beijing have a lot in common. They both feel under siege from the West, show a willingness to interrupt the current global order, and face an existential need to wean themselves off foreign supply chains.
While local brand Lada, owned by AvtoVAZ PJSC, still topped the market and increased its share past 30%, the next six-largest players in 2023 were all from China, displacing South Korea’s Kia Corp. and Hyundai Motor Co., and Japan’s Toyota Motor Corp., according to data from Autostat.ru. Chery Automobile Co. was the biggest winner. Its unit sales in Russia jumped threefold, taking 11% of the market. Haval, a brand under Great Wall Motor Co., saw a similar increase in scale with its Jolion crossover SUV the most-popular foreign model on the market. That growth in Russia is welcome news for Great Wall: The company last month shut down its European headquarters in Munich as it fails to gain traction on the continent.
Chinese automakers face a struggle. Some of their existing equipment can be switched to making electrified models, particularly chassis and interiors, but a lot cannot. Engines, and related components such as gear boxes and drive shafts, will face softening demand from an increasing uptake in EVs. Yet the capacity for these parts remains, hence the need to find foreign markets. Russia is particularly well suited because buyers there have shunned EVs. Last year, gasoline-powered vehicles’ share of the auto market actually rose, to 93.7% from 91.6%, according to Autostat.ru, with diesel and hybrid models adding to the fossil-fuel mix. Pure EVs accounted for just 1.3% of the market.
That might not be good news for EV makers, or the planet, but these holdouts are exactly what China’s traditional automakers need at a time of excess capacity and a long-term shift toward new-energy models.
The dilemma for Beijing, though, will be how to manage escalating demands from Moscow that suppliers move production to Russia if they want to keep selling into the market. China’s economic slowdown, weakening exports and overcapacity has policymakers searching for ways to prop up employment and keep factories humming. They won’t be keen to see jobs and production head abroad.
Diplomacy may come into play. President Xi Jinping has shown a willingness to side with his counterpart Vladimir Putin. But that support is not endless nor absolute. If Moscow keeps pressuring foreign automakers to expand their local manufacturing footprint, Xi may need to push back. At the end of the day, Beijing is happy to have found a new market for its wares, but its leaders know it must put China’s economy first.
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This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.
Tim Culpan is a former Bloomberg Opinion columnist covering technology in Asia. Previously, he was a technology reporter for Bloomberg News.
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First Published:15 Jan 2025, 12:32 AM IST
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