
Tata Motors reveals all-new Tata Safari, first SUV rolled out from Pune plant
1 min read . Updated: 14 Jan 2021, 03:23 PM ISTThe new Tata Safari introduced by Tata Motors is built on the OMEGARC architecture which is derived from the D8 platform from Land Rover
NEW DELHI : Tata Motors unveiled its upcoming SUV Tata Safari, which borrows design language from the Harrier line-up. The flag-off ceremony of the first Safari was held on Thursday as it was rolled out of the line from the plant in Pune. Tata Motors has also launched the Tata Safari Imaginator suite which uses Augmented Reality (AR) for customers to explore the new SUV virtually. Tata Motors will open bookings of the Safari soon.
Apart from the Impact 2.0 design language, the new Tata Safari introduced by Tata Motors is built on the OMEGARC architecture which is derived from the D8 platform from Land Rover. This architecture allows further drive train enhancements including all-wheel drive and possibilities of electrification in future.
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Unveiling the first official look of the new Tata Safari, Mr. Guenter Butschek, CEO & MD, Tata Motors said, “The Safari is our flagship offering to connect the aspirations of the discerning and evolved Indian customer. It had introduced India to the SUV lifestyle and in its new avatar, will carry forward this rich idea to build further its legacy. The new Tata Safari is ideal for families and groups with a multifaceted lifestyle, who prefer to drive together for work or leisure, as it offers an unmatchable combo of an exceptionally strong lineage, robust build quality, premium finishes and the 4Ps of Power, Performance, Presence and Prestige to ‘Reclaim Your Life’. We look forward to making the Safari rule the Indian roads once again."

The company had introduced India to the SUV lifestyle with the Safari and in its new avatar, will carry forward this rich idea to build further its legacy, Butschek said.
"The new Tata Safari is ideal for families and groups with a multifaceted lifestyle, who prefer to drive together for work or leisure, as it offers an unmatchable combo of an exceptionally strong lineage, robust build quality, premium finishes and the 4Ps of power, performance, presence and prestige," Butschek said.
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