Ahead of the festive season, Tata Motors is offering heavy discounts on wide range of models. Under the 'Festival of cars' programme, the company is giving benefits of up to 1.5 lakh on models including Tata Harrier, Nexon, Hexa, Tiago and Tigor. The benefits include massive discounts, exchange offers and easy EMIs. Several automobile manufactures are raining discounts this Diwali to boost the festive sale.

Customers can avail benefits of up to 1.5 lakh on Tata's most expensive model — Tata Hexa. Apart from the cash benefits one can also exchange their old cars under Tata Motor's 'Festival of cars' scheme. The company has also tied up with multiple banks for up to 100% car loan finance. During the festive offer, the EMI starts from as low as 1,499 per lakh. Along with these exclusive offers, there are various schemes for government and corporate employees.

Tata Nexon, Tata Motors first compact SUV gained immense popularity soon after it was launched. There will be up to 85,000 worth of benefits on Tata Nexon depending on the variant. Tata Tiago is offered at a whopping 70,000 benefit. The Tata Tiago NRG is also available with a benefit of up to 70,000. Tata's one of the most popular SUV Tata Harrier received a cash benefit of 50,000. The company is also offering a huge cash benefit of of 1.15 lakh on Tata Tigor. The offers will vary from one region to another, said the company in a press release.

At present, Tata Motors is India’s market leader in commercial vehicles and among the top four in the passenger vehicles market.

"We are hopeful that this year’s festive offers will provide a huge boost to buyer morale, thus cultivating for them a strong sense of association with our brand," S.N Barman, Vice President, Sales, Marketing and Customer Support, Passenger Vehicles Business Unit, Tata Motors said.