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Tata Motors launched a new Gold edition of the Tata Safari which is priced at 21.89 lakhs (ex-showroom). This edition will be available in two colours: White Gold and Black Gold. 

White Gold: It uses Frost White colour with contrasting black elements. The variant also gets a black roof to provide a dual tone appearance. In order to justify the ‘Gold’ monicker, the white colour gets subtle golden accents.

Black Gold:  It has coffee bean inspired exteriors along with the radiant golden accents on the exteriors. The interiors come with a combination of Dark Marble finish mid pad and golden flourishes in the cabin.

Dashboard of the Safari Gold edition (Black Gold Edition)
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Dashboard of the Safari Gold edition (Black Gold Edition)

The interiors have been further enhanced with features like Oyster White Diamond Quilted - genuine leather seats, offering ventilation on both the 1st & 2nd rows, wireless charger, air purifier, Android Auto & Apple Carplay over Wifi, making it the most impressive version of the Safari yet.

The new Safari edition will make its first public appearance at the VIVO IPL 2021 in Dubai. Furthermore, Tata Motors has introduced the ‘Safari Gold Hit Challenge’ in this season. For the same, every time a batsman hits a six and the ball lands on either the car or the car display podium or the Safari #Gold LED commercial board, Tata Motors will contribute an amount of 2 lakhs to The Akshaya Patra Foundation, an NGO fighting for Covid-19 victims.

Even the second row of the car now get ventilated seats. (Black Gold Edition)
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Even the second row of the car now get ventilated seats. (Black Gold Edition)

Commenting on the introduction of the Safari #Gold, Vivek Srivatsa, Head - Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors said, “In less than five months after its launch, our premium flagship SUV, the new Safari reached the milestone of its 10,000th rollout and today is among the highest selling SUVs in its segment. The Safari has received immense love from our customers and keeping in mind the response, we are delighted to announce the introduction of the prestigious Safari #Gold Edition from Tata Motors. Staying true to its DNA and in line with our New Forever philosophy, Safari #Gold is a vision of luxury and opulence. With a rich mix of exquisite design elements added on the exteriors and interiors, this special version is equipped with top of the line features, heightening the sense of comfort and indulgence for an effortless driving experience. To debut this new offering what better platform than the IPL itself. The vehicle will be on display in stadiums across the second leg of season. We are excited to showcase this product in Dubai and are confident that it will command a lot of buyers’ attention during this festive season."

The White Gold edition of the new Tata Safari
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The White Gold edition of the new Tata Safari

Speaking on this continued partnership, Brijesh Patel, Chairman, IPL said, “We are looking forward to Tata Motors continuing their association for this year’s second leg of the VIVO IPL in Dubai. We are delighted to observe that Tata Motors has chosen IPL as a platform to launch their flagship – The Safari #Gold Edition. We are sure that VIVO IPL will serve as the best platform for showcasing this exquisite version of the Safari to all our viewers in India and abroad. Tata Motors has been the official partner of the tournament since 2018 and our relationship with them continues to grow stronger with each passing year. Over the three seasons, we have witnessed the company’s efforts to make the tournament exciting for their customers as well as for the fans through a variety of initiatives at the tournament venues. We are looking forward to yet another year of this fruitful association, while delivering great value to Tata Motors and the followers of the game, as we consolidate our partnership further."

 

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