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Royal Enfield has been the face of adventure biking in India. The entry-level adventure tourer Himlayan plans to conquer another major challenge. The Indian mid-size bike manufacturer has announced a new adventure to mark 120 years of the brand's existence.

Royal Enfield will mark 2021 with an ambitious attempt to reach new geographically challenging locations. The company will undertake a motorcycling expedition on the Royal Enfield Himalayan, to attempt to reach the geographic South Pole, from the Ross Ice Shelf via the Leverett Glacier. The 90° South quest is aimed at honoring travellers for their endurance. 

Royal Enfield has earlier conducted rides across the globe- ranging from riding on the highest motorable pass in the world, to reaching the Base Camp of Mount Everest in Tibet; from riding over the mountain pass at Daulat Beg Oldi, Karakoram, to riding across the desert at Kutch.

Royal Enfield is the world’s oldest motorcycle brand in continuous production since 1901.

Speaking about the milestone year for Royal Enfield and the expedition attempt, Siddhartha Lal, Managing Director of Eicher Motors Ltd, said, “120 years is a long legacy for the brand, and we are very happy to have made it count. Over these years, we have created and nurtured a thriving culture of riding and exploration around the world. This pursuit of exploration has been a quintessential part of our DNA, and 90° South is another chapter in our series of extraordinary, epic motorcycling rides. In the past, rides like Himalayan Odyssey have paved the way for motorcycling adventure in the Himalayas and an epic expedition like this to the South Pole will further inspire people to become adventurers again. A test of endurance and perseverance for man and machine, this expedition is the first of its kind attempt to traverse the 770km long route to the South Pole on a motorcycle."

The quest will begin from Cape Town, South Africa, on 26 November 2021, the expedition will witness two Royal Enfield riders - Santhosh Vijay Kumar, Lead - Rides & Community, Royal Enfield, and Dean Coxson, Senior Engineer- Product Development, Royal Enfield- attempting to reach the geographic South Pole, from the Ross Ice Shelf, via the Leverett Glacier, to the Amundsen-Scott Pole station.

The quest will be conducted in close partnership with Arctic Trucks, 90° South will be attempted on two, Royal Enfield Himalayans. Arctic Trucks is a member of the International Association of Antarctica Tour Operators, are renowned for their deep expertise in the field and have covered over 3,50,000 kms on the Antarctic Plateau. They have supported and serviced several scientific expeditions and activities, as well as commercial and NGO expeditions in the past.

The motorcycles will be ridden on a compacted snow track from the Ross Ice Shelf to the South Pole, to reduce motorcycle drag and limit emissions to an absolute minimum. Royal Enfield is consciously ensuring no footprint is left behind by the expedition team except wheel tracks that will quickly be lost to snow drift. In line with our #LeaveEveryPlaceBetter initiative, the team will ensure all waste including human waste is brought back for appropriate disposal.

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