After years of promoting hybrid powertrain technology as an alternative to electric technology, Japanese vehicle manufacturers — Toyota Motor Corp, Honda Motor Company, Nissan Motor Company Ltd — have turned their focus on electric vehicles.
At the 46th Tokyo Motor Show, Toyota Motor Corp, Japan’s leading vehicle manufacturer showcased its first sub-compact electric vehicle, to be launched in Japan during the second half of calendar 2020. The Akio Toyoda-led company also exhibited the LF 30 electrified concept under the premium Lexus brand. This will be Lexus’ first battery electric offering.
Another Japanese behemoth, Honda Motor Company, showcased its electric concept in the passenger vehicle segment named Honda - e. The company also unveiled two electric scooters - Gyro-e and Benly-e.
The company also announced the establishment of e:Technology, a new collective representing Honda’s original high-efficiency electrification technology, including electrified two- wheelers and four-wheeled mobility products.
Japan’s second largest vehicle manufacturer Nissan Motor Company - manufacturer of electric hatchback Leaf- exhibited its Ariya concept, a battery electric crossover.
The new Nissan Ariya, introduced on Wednesday at the 46th edition of the Tokyo Motor Show, signals the dawn of a new era for Nissan as the company attempts to redefine its brand philosophy for the next evolutionary phase of the automobile, a spokesperson of Nissan said in a press release.
“A new vehicle architecture means fresh opportunities to redefine how vehicles interact with society, how an EV paired with advanced driving capabilities can offer a new perspective," said Alfonso Albaisa, senior vice president, global design, Nissan Motor Company.