What slowdown? New auto entrants are cruising4 min read 02 Sep 2019, 11:17 PM IST
The demand for Seltos and Hector is indicative of the evolution in the behaviour of Indian customers below 35 years
Experts say the firms took a long-term approach to familiarize Indian consumers with their brand philosophy
NEW DELHI : Two new entrants into India’s automobile market, Kia Motors India and MG Motor India Pvt. Ltd, have attracted strong buyer interest with their maiden offerings—Seltos and Hector—amid plummeting demand for cars.
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