
Not many car badges in Indian automotive history have created a legacy. Hindustan Motor Ambassador, Maruti 800, Maruti Esteem, Maruti Suzuki Gypsy, and Tata Sierra are a few of these models that have created a nostalgia for us. Among all these automakers, none of the OEMs have so far revived these iconic nomenclature. But, Tata Motors has taken a different approach and all set to bring back the Sierra SUV, in a modern guise retaining some of the iconic design characteristics.
Showcased at 2023 Auto Expo in a concept form, the Tata Sierra SUV is now slated for launch on November 25, which will mark the grand comeback of one of the most iconic SUVs made-in-India. As the carmaker has already teased it, we have got a glimpse of the premium SUV. It will come reaining most of the concept model's design philosophy, which resembles with the original Sierra that was on sale in the 90s.
The teaser hints how Tata Motors has imagined the new generation Tata Sierra. It hints the SUV will preserve the orginal model's characteristics blending with the modern design philosophy, new-age advanced technology, and power-packed performance. From the Alpine window to flat bold face, the SUV reminds us of the original Sierra.
What it seems is that Tata Sierra is going to be a milestone product from the homegrown carmaker. Here is why we think so, explained in four points.
The new generation Tata Sierra features a design philosphy that infuses the original model's iconic design elements with new-age styling. It sports LED headlamps, connected LED light bar, a textured front grille, vertially stacked fog lamps, contrasting black roof, flush door handles, dual-tone alloy wheels, black ORVMs skid plates etc. The most striking design element is the Alpine window silhoutte, refering to the original model's design, which has been created by blacked out B pillar, darkened C pillar and floating roof design.
Tata Motors has not revealed the interior of the Sierra yet, but as the concept model was displayed, and as the contemporary products from the brand have shown, it is certainly going to contoinue with the philosophy of adding a plethora of premium features. It is expected to get a triple-screen layout, with all the screens connected to each other. The triple-screen layout will span the entire dashboard, comprising a digital driver's display, a fully touchscreen infotainment system at centre and at the front passenger's side. This is the first for the OEM, setting a new benchmark for itself as well as others. Some of the key features inside the cabin would be ventilated front seats, a premium audio system, panoramic sunroof, dual-zone automatic climate control, wireless charging, cruise control, ambient lighting, etc. At the same time, while adding all these tech-enabled features, the Sierra is expected to ensure a spacious and comfortable cabin experience for its occupants.
Tata Motors has earned a lot of respect for consistently making cars that scored five-star ratings in both Global NCAP (GNCAP) and Bharat NCAP (BNCAP). The Tata Sierra too is expected to continue following this trend. It is expected to come equipped with multiple airbags, a 360-degree surround view camera, and Level 2 ADAS suite, among others.
Tata Motors is among the few auto OEMs in the counry that has launched its cars with multiple powertrain choices. These include the models like Tiago, Tigor, Punch, Nexon, Curvve, Harrier etc. The Tata Sierra is also expected to continue with this approach. Its engine choices are expected include a new 1.5-litre turbocharged petrol unit and a 2.0-litre Fiat-sourced diesel motor. Transmission choices would include both manual and DCT automatic gearbox options. There will be an all-electric version of Sierra as well, which is likely to launch later. Also, expect Tata Sierra to come with 4x4 drivetrain, further amplifying its premium practical appeal.
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