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Ajit Gupta: The Man of Green Mission in Tapes Industry

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Ajit Gupta

Ajit Industries Private Limited , one of the leading Industrial tapes manufacturers in India, has earned a distinct reputation for bringing about the much desired shift from plastic-based packaging products to Green-packaging products. Mr. Ajit Gupta, CMD – Ajit Industries has been accredited for his remarkable contribution in leading this change for sustaining the mother earth.

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Ajit Industries has replaced the plastic-based products with recyclable and biodegradable alternatives across the entire packaging industry. The company has launched a wide range of alternatives for plastic tapes, bubble wrap sheets and foam/thermocol-based dunnage, the padding material used to protect goods during shipping. Overall, the company is engaged in manufacturing and marketing of various types of Pressure Sensitive Self Adhesive Industrial tapes and Die-Cuts. The product portfolio of the company in a nutshell includes high potential tapes and die cuts.

A name synonymous with quality and service and a solution provider to major organisations and brands across India and beyond, Ajit Industries offers more than 200 types of industrial tapes and die cut solutions. Started with a vision to be the leader in the category, today Ajit Industries holds a place of pride in the industrial landscape of India. A wide range of tapes from the company is being used by the industries like white goods industries, paper mills, electronic industries, e-commerce as well as automotive industries in a big way.

Encompassing an extensive variety of products, Ajit Industries has a portfolio of tapes for electrical and electronic industries, protection tapes and packaging tapes, to name just a few among others. Ajit Industries has launched one-of-a-kind eco-friendly green tapes for the first time in India. The company is actively engaged in running green campaign to promote the use of environment-friendly green tapes. In line with this mission, the company has developed paper tape solutions. A pioneer in industrial tapes and die cuts, Ajit Industries has unveiled a wide-range of new tapes, made from recyclable and biodegradable materials, which include, among others, Self-Adhesive Kraft Paper Tape, Water Activated Kraft Paper Tape KP 90, Eco-friendly Honeycomb Packaging Paper and Recyclable Bopp Tape.

With legendary Cricketer Kapil Dev as its Brand Ambassador, AIPL has always been passionate about sustainable solutions for a safer and greener society.

The company aims to drastically reduce plastic, not only from the products that a customer receives in boxes but also from the single-use plastic packaging that is used in logistics and is thrown away. Mr. Ajit Gupta, CMD-Ajit Industries who enjoys the reputation of being the game changer in the industry, started his company with a vision to be the leader in the category. Significantly, today Ajit Industries holds the place of pride and it’s named one of the top five tape companies in India.

Mr. Ajit Gupta, CMD-Ajit Industries said, “No other player encompasses the kind of variety that we have in our kitty and consequently many big companies find us as a one-stop solution for their needs. We take pride in being able to cater to their whole requirement very efficiently. It is due to our portfolio of high-quality products that we are well-recognised not only in India but across the globe."

The top clients of the company include Amazon, Hyundai, Hier, LG, Samsung, Mahindra, Hyundai and it’s also the approved vendor of Maruti. Expanding its product line further, the company is also working on electric vehicle tapes. Apart from its exclusive eco-friendly product line, Ajit Industries boasts a very strong USP of being known as incredibly quality conscious and ethical in the tape industry. In an industry where fly-by-night operators are rampant, Ajit Industries has a well-established quality control system with a portfolio of avant-garde products.

Headquartered at Delhi, Ajit Industries has its factories in Sonepat in Haryana and Bhiwandi in Mumbai as well as in Chennai. Ajit Industries has already achieved the distinction of being the no.1 tape company in North India while it has approved vendors in tier-I-II cities all across the country. Deliberating on the contribution of paper against plastics, Mr. Gupta said, “Paper tapes are the new innovation that we started last year. If I take my packaging portfolio, now 40% of our sales is coming from paper tapes and it is growing very fast on a year on year basis. Going forward, it will grow by more than 100% per year as I could see this massive growth on the back of environmental consciousness. Of course, the Green mission is very exciting for us which is growing, and the people are going to change from plastic to paper, slowly if not quickly."

After expanding its wings across the country in North, West and South, Ajit Industries is also looking forward to having an increased focus on exports due to massive demand coming up for its products from across the globe.

According to Mr. Gupta, there is a need to make India not only self-sufficient in production of tapes, but also capable of export to the world. “If China can export such a huge quantity of tapes why can't we. We must also make ourselves efficient enough to produce and export. At Ajit Industries, we are already engaged in achieving this goal with a focused approach," observes Mr. Gupta.

A man of high integrity, Mr. Gupta concludes by advising the emerging entrepreneurs, “You need to be the man of words as your words can create values and they pose huge power which gets transferred into trust and supports the business in the long term. Therefore, all the upcoming entrepreneurs need to create value in their words and fulfil all the promises made by them which help in creating goodwill and trust in the business."

An industrialist par excellence, Mr. Gupta is the firm believer in the vision of Prime Minister Narendra Modi towards reducing carbon footprint. He opines that the company’s triple packaging tapes are going to replace plastic packaging tapes. Already these tapes are getting very good responses in the industry.

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