Akshay Kumar is back for RR Kabel's newest campaign #serialkiller3 min read . Updated: 06 Apr 2020, 03:25 PM IST
- The new campaign backed by solid data sends a hard-hitting message on safety and quality and gives the average consumer enough reasons to make a well-informed purchase decision.
Mumbai, Maharashtra, India: At a time when safety and precautions are at the top of everyone’s mind, RR Kabel, India's leading wire and cable brand launched its newest integrated marketing campaign under the hashtag serial killer (#serialkiller). Taking the brand's previous campaign further, Akshay Kumar who is RR Kabel’s brand ambassador is back in his fireman avatar promoting awareness around the brand's champion product - FIREX LSOH (Low Smoke Zero Halogen) by highlighting the product's key USP's i.e. safety & quality.
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