Home / Brand Post / Award-winning mortgage expert Alec Hanson is transforming the industry
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The widespread technological advancements in recent years have greatly revolutionized the mortgage industry. The modern mortgage industry is witnessing positive, transformative changes. One of the major highlights in the industry today is the low-interest record rates brought about by digital mortgages.

Award-winning mortgage expert Alec Hanson is one of the industry experts leading the change and opening the industry to more accessibility. Alec serves as the senior vice president of production at loanDepot for the Pacific Southwest Division, overseeing approximately $8B in annual production. loanDepot is a California-based company that sells mortgage and non-mortgage lending products to clients across the US.

Alec has also established himself as a dynamic coach and thought leader. He believes in leading and coaching in the mortgage business trenches. He is the creator of loanDepotʼs Modern Lending Playbook, a strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professional’s skill sets in the modern era. Alec is also the author of Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer, which details a systemic approach to help mortgage professionals succeed in the digital world. Alec is also the host of the Modern Lending Podcast.

The contemporary leader shares decades of experience within the mortgage industry. He has been in the industry since 2004, learning and growing as the industry transforms. Since his early days in the industry, Alec has always led from the front. He was named the rookie of the year by Scotsman’s Guide in his first year after funding over $85M in mortgages.

Since then, Alec has subsequently been landing on the Scotsmanʼs Top 200 Originator list, finishing his best year at $185M. Such impressive performances made him a dominant force in the mortgage business, serving as a role model for many other players in the industry. From there, Alec began coaching and growing a successful branch network in Orange County, with his peak year in 2010 funding over $1B at the branch level. Alec also received the Housing Wireʼs Rising Star award in 2017 and 2019 and the National Mortgage Professionals 40 under 40, an award he claimed three years in a row.

Alec credits his success to his father, who also serves as his major inspiration. His dad has also been an incredible leader in the mortgage industry for 40 years. Alec learned the ins and outs of the industry from his dad while still in college. He takes pride in having chosen to join the industry, as it brings him joy to see people become homeowners.

“We get the chance to make a real human life impact. Helping someone achieve homeownership, build generational wealth, or save some money monthly, we really get to do incredible things for people. In my role, I get to help change the lives of the people I work around; how amazing is that?" shares Alec.

Alec advises other aspiring entrepreneurs in the space to endeavor to create a brand synonymous with honesty and accountability. To him, these are the two greatest attributes that will help you find success in the space.


Disclaimer: This is a company release. No HT journalist is involved in creation of this content.


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