BridgeUp: Financier of choice for the subscription economy4 min read . Updated: 08 Feb 2022, 02:20 PM IST
- In the world of alternative fundraising opportunities in India – BridgeUp is not the first but it’s not to be confused with Revenue Based Financing. “It’s apples to oranges really. The only thing BridgeUp has in common with Revenue Based financing is that they are both non-dilutive in nature.
Rarely do we see a new entrant in the startup space make a splash amongst two verticals. Seems that BridgeUp has managed to do just that amongst two of the largest and fastest growing sectors in India – Fintech and SaaS. It seems quite simple for the uninitiated - If a company gets paid monthly by its customers, give the same company 12 months’ worth of revenue by marginally discounting its annual value. So now the company gets all their contracts prepaid annually at a discount far lower than the one they would be “forced" to provide to their end customers.
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