Home >Brand Post >Business unusual for luxury retailers
Manan Trivedi founded Arnaya, an international luxury lifestyle brand, combining beautiful natural marble and stone with varied textures of wood, metal and semi-precious stones to deliver innovative reinterpretations of modern furnishings and luxury designs custom made for clients.
Manan Trivedi founded Arnaya, an international luxury lifestyle brand, combining beautiful natural marble and stone with varied textures of wood, metal and semi-precious stones to deliver innovative reinterpretations of modern furnishings and luxury designs custom made for clients.

Business unusual for luxury retailers

With easing of lockdown norms, we speak to luxury retailers as they prepare to resume business in various parts of the country on the new normal.

The luxury retail market in India is a niche segment that has shown signs of positive growth over the last decade. It has been growing steadily year-on-year. Although the ongoing pandemic has impacted the economy as a whole but this is one segment that is hoping to discover the benefits in business processes that the lockdown has created. With strong brand fundamentals, resuscitation of the economy on the horizon and the revival of stores; the luxury retail segment is looking to steer ahead into a brighter future. Find out what some of the top luxury retailers have to say:


The Kiran Trivedi Group is India's largest integrated stone group. Pioneers in mechanized quarrying, KTG is India’s largest centre for crafting stone, with a history of quality craftsmanship and design innovation and the greatest number of CNC machines. The group’s dynamic MD, Manan Trivedi also founded Arnaya, an international luxury lifestyle brand, combining beautiful natural marble and stone with varied textures of wood, metal and semi-precious stones to deliver innovative reinterpretations of modern furnishings and luxury designs custom made for clients.

Over the last two years, Arnaya has made a mark with distinctive collaborations with artists and designers such as Gauri Khan who designed several signature collections for Arnaya, and the brand also retails at her plush Juhu showroom. Other lines are created by Nikita Mehta, an associate partner at Hafeez contractors and one of the most promising architects of India. Not surprising then that ace designers Falguni and Shane Peacock chose Arnaya for their opulent Mumbai showroom.

“Arnaya has grown rapidly so the lockdown has been a valuable time for us to reflect and prepare for promising times ahead," says Manan. “Most of our operations have been shut, and we have used this time to set in place processes for future growth and innovative design work, something Arnaya has become well known for."

“Much like other businesses, all available resources are allocated towards helping segments of society that we can reach. We hope that India will soon be able to overcome the present-day challenges and return even stronger economically," he adds.


Amanpreet Ahluwalia of Zoya
View Full Image
Amanpreet Ahluwalia of Zoya

Zoya has built a distinctive reputation over the last decade for the impeccable artistry and craftsmanship of its products. With its heart in India and an eye on the world, Zoya is redefining the way fine jewellery is experienced in India. “This week we launched our flagship boutique in Bangalore. Located in the city’s most iconic luxury hub - the ‘it’ neighbourhood of Vittal Mallya Road, every aspect of the store is thoughtfully curated. We have luxuriously appointed store interiors and opulent instore hospitality. The offline elevation of the customers’ experience and engagement with Zoya is seamlessly extended to our digital universe, which becomes even more important post Covid-19," says Amanpreet. Zoya’s sales process is highly personalised and it is their goal to recreate the exclusivity and responsiveness of the offline experience on their online platforms. “We focus on storytelling to communicate Zoya’s philosophy, inspiration, design and craftsmanship. We drive engagement across various platforms through carefully curated content that is relevant and meaningful, creating a seamless experiential pathway for customers," she adds. Zoya has always had a system of appointments and home visits, and they expect this to increase along with possibility of video calls. Out-of-the-box PR for customer engagement will also be central. “To build customer confidence post Covid-19, we have also put in place #SafetyinEighty, a very meticulous safety protocol with 80+ checkpoints, so customers can shop with ease," says Amanpreet.


Harshul and Monica of Trescent Lifestyles
View Full Image
Harshul and Monica of Trescent Lifestyles

The Covid-19 lockdown resulted in an upsurge in in-tertainment, with audience consumption of movies, music and shows inside their homes reaching an all-time high. Many people were passing their time with audio and video in-tertainment and seeking higher levels of audio and technology experiences. “We found a marked rise in requests for installations of solutions for sound and theatres from technophiles with a keen ear for great sound, looking to beat the lockdown blues," shares Monica.

Trescent Lifestyles is well-known for housing range of leading global brands such as Lyngdorf Audio, Steinway Lyngdorf, Architettura Sonora, Control4, Lutron and more that is suited to varied room requirements. “While it was not possible to provide elaborate solutions during the lockdown, we expect people will continue to spend more time indoors for a while and we would be happy to help people find the perfect product match for their requirements - be it residential entertainment technology requirements; a home office; high fidelity audio or even a video conference set-up, once the lockdown ends," says Harshul.


Akshay Adhalrao of Vita Moderna
View Full Image
Akshay Adhalrao of Vita Moderna

As the economy reopens, an overall uncertainty dominates discussions. Yet, this new normal is not all doom and gloom. “With work from home becoming the new normal, we realised massive savings on office expenses and allied establishment costs, reduced commute times, pollution and enhanced productivity. Access to a worldwide talent pool, no longer constrained by location, and the option for individuals to offer services to multiple organisations; could create a more vibrant labour market. Desire for home ownership led by safety concerns could make home-buying a priority, encouraging the beleaguered real estate industry!" puts forth Akshay.

The lockdown was also a great opportunity for introspection on human impact on the environment and for governments to be more conscious in environmental planning. It also highlighted the need for India to invest in a robust health infrastructure to save lives and avert economic crisis.

“At Vita Moderna, my partner Pritesh Modi and I, pride ourselves on having built a full-service luxury design and space consultancy, that helps consumers source bespoke pieces from the finest luxury brands in Italy. We even organise reconnaissance trips for them. Through the lockdown, we have received heartening feedback from existing consumers, who have enjoyed our range of premium products in the comfort of their homes. As the lockdown becomes less stringent nationally, we are seeing an increased interest from Indian consumers for furniture and interior design, once again. With decreased spending likely on travel, many HNIs are now looking at using this opportunity to embark on design projects. Our ability to ensure a smooth end-to-end solution, and our partnership with leading luxury designers from Italy such as Flexform, Vittoria Frigeris, MisuraEmme, Reflex Angelo, Glas Italia, Laurameroni, I4 Mariani, Glamora and more, has helped us gain the confidence of India’s leading architects, home owners and designers. We foresee increased adoption of technology tools like Video Conferencing, AR & VR to engage with our clients. In addition, our multi-disciplinary team plays a pivotal role in delivering on the creative vision of clients within budget. We are looking forward to the new normal," finishes Akshay.

Subscribe to newsletters
* Enter a valid email
* Thank you for subscribing to our newsletter.

Click here to read the Mint ePaperLivemint.com is now on Telegram. Join Livemint channel in your Telegram and stay updated

My Reads Logout