Home / Brand Post / Email Marketing: The Past, Present, And Future Of Online Business
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What do you think an online business needs the most?Apart from quality products, perfect packaging, and good advertisements, any online business needs good customer relationships. And so how do you achieve that?


The answer is simple, you need a consistent medium to communicate with your customers: emails.


Email marketing is a reliable, non-intrusive, and fairly inexpensive medium to form a strong bond with your customers. And unlike other marketing platforms, email marketing gets the consent of the subscribers before sending any promotions.


Email marketing has been an evergreen marketing strategy ever since the 1970s and there’s a reason why it has held its place for so long!


Think of email marketing as rocket propulsion to skyrocket your sales. It is necessary to know that for every dollar you spend on email marketing, you get a $42 ROI. You can also clearly measure the success of your email campaigns by real-time analytics: open rates, click-through rates, conversion rates, bounce rates, spam rates, abandoned cart rates, unsubscribe rates, and more.


There are many email marketing software available in the market and BayEngage by TargetBay is one among them. However, it has many features that make it stand out from the rest. 

BayEngage is an easy-to-use email marketing software for online businesses. 


BayEngage has over 380 email templates that cover all phases of the customer journey. In addition to that, it has a drag and drop editor which makes it easy to edit the template however you want to fit your brand.


Moreover, email templates aren’t the only thing that makes them one of the best in the market. Mr. Pon Pandian Paulswamy, the CEO of TargetBay is very keen on solving email deliverability issues. And so, BayEngage has its very own special team to help its customers to get higher email deliverability rates and lower spam complaints.


BayEngage also boasts of its top-notch ability to help business store owners to send targeted emails with their powerful segmentation and email automation features. You can send trigger-based emails to your subscribers easily!


Email automation is just going to grow and it is the future of customer engagement. 


Not only can you schedule emails, automate them based on customer activity but you can also track the performance of your email campaigns. Not to mention, you can do A/B tests on your emails to always send the best-performing campaigns to your subscribers.


To find the effectiveness of your email campaigns, all you need to do is watch the open and unsubscribe rates closely and send different variations of emails to know what works best for your brand.


Email marketing is an effective medium and it’s here for the long run. 


Here are some pointers to send better email campaigns:


  • Choose the best email marketing software
  • Give importance to email deliverability
  • Keep email health: avoid getting spam complaints
  • Stick to your brand voice and image
  • Send timely emails and don’t spam your subscribers
  • Segment your audience
  • Communicate with customers consistently throughout the buyer journey


Disclaimer: This is a company press release. No HT Journalist is involved in creation of this content.

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