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From Scrabble to Star Wars: Our enduring love for old-school entertainment
3 min read.Updated: 20 Jun 2020, 11:14 AM ISTBrand Post
Several classic titles were found to have experienced a spike across the period, with Ludo, Battleships, Game of Life, and Monopoly seeing big increases in searches when compared to the previous month.
It is hard to overstate the impact that technology has had on the entertainment world in recent years, with mobile devices and improvements in connectivity transforming how we access our favorite movies, games and music. Furthermore, the introduction of 5G technology could open up a whole range of fresh possibilities too.
However, while such innovations are undoubtedly exciting, there has been some evidence recently that a number of consumers have been seeking the comfort of simpler times. In news that might intrigue those across the retail industry, old-school forms of gaming are seemingly making something of a comeback, and a new study has put a spotlight on the classics that people across the world have been turning to.
A board game revival
According to Betway, the term ‘board game’ experienced a huge spike in searches in March 2020. In fact, it was thought to have enjoyed more searches than in any other month since records began back in 2004.
Several classic titles were found to have experienced a spike across the period, with Ludo, Battleships, Game of Life, and Monopoly seeing big increases in searches when compared to the previous month. Scrabble was actually found to be the most searched-for game across the month analysed, with it proving particularly popular across French-speaking countries including the likes of Senegal, Canada, and islands like Martinique. Monopoly came second in terms of global popularity, with it dominating searches across both Europe and Asia.
The research also interestingly highlighted that board games were searched for more than video games in some countries. For instance, after searches for Scrabble and FIFA were combined, it was found that 79 percent in France related to the board game.
Such findings make for fascinating reading, but it could be argued that they reflect some of the wider trends that have been seen across the world of entertainment in recent years.
For instance, classic film and TV brands like Star Trek and Star Wars remain hugely popular many years after their launch. Not only that, but new stories based within those universes continue to be made, with it recently being confirmed that Taika Waititi is set to direct and co-write a new movie for the latter franchise. In addition, classic casino games once associated with offline play have been given a new lease of life online. The likes of roulette and blackjack are among those offered by Betway in the live casino format, for example, which sees the action combine with modern technology, and hosted by a real-life dealer via a video stream.
When all of that is considered, it is fair to say that it is not a huge surprise that Betway’s analysis revealed how many of us still seemingly have a deep love of classic board games.
While the latest trends and technologies are undoubtedly exciting, every now and then it is nice to revisit an old favorite and immerse yourself in a little bit of nostalgia. It will be fascinating to see how such trends develop in coming years but, one thing is for certain – sometimes, you simply cannot beat the classics.