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Hera, an emerging women’s health company, is transforming the way women approach their health with its personalized vitamins.

Indian women are often synonymous with sacrifice. Right from their childhood, they have been compromising on their career, lifestyle choices, an ideal partner and the list is never-ending. However, when it comes to health, they cannot compromise and settle for less, because if they do so, they open doors for serious and prevalent health problems like infertility, miscarriages, and other health complications.

It goes without saying that health is the topmost priority for women, irrespective of what stage they are in their life, all of which require specific types of Nutrition and Care. For example, their nutritional needs vary from when they are trying to conceive to becoming Pregnant followed by Breastfeeding for young moms, right until they hit Menopause. In light of this, Vaishnavi Raju, Founder & CEO, Hera wanted to help women address their health in a proactive way by making it simple.

Women all around the globe suffer from a wide range of health issues that are unique to them. According to a study, 36 % of the female populace experience low sexual drive. A little less than half the number of pregnancies are unplanned. Every 1 in 5 women is diagnosed with PCOS, according to a report by Metropolis Healthcare & Statista. Even young ladies fall prey to PCOS issues, which is quite alarming. As per a report by NCBI, many women have trouble conceiving. Many blame the current lifestyle, food habits, and personal desire to delay motherhood.

And these are just statistics from women who have either spoken about this or sought medical help. The shame and taboo attached to talking about biological conditions that affect almost every woman suffers from, is even today, preventing the majority of women from speaking up or seeking solutions. And even if they want to, there is no safe, trusted place for them to go to.

That’s why Hera, an emerging player in women’s health space in India, was founded to make women’s health simple and to help women take charge of their health at the comfort of their homes, right from menstruation to menopause.

Hera’s Nutritional Supplements are based on the philosophy of Clean Nutrition, which means that they are 100% Clean with No Added Colours, No Added Sugars, No Synthetic Flavours, No Preservatives, Gluten-Free and Non-GMO. They are also 100% vegetarian and FSSAI certified which means they are tested for safety and are proven to work. The formulation of their products is backed by science and is trusted by doctors.

What’s special about Hera is that it offers an end-to-end solution for women right from Nutrition Consults with Certified Health Experts, Clean Products, and robust follow-up care. They’re with you on your journey to good health right from the start until the end.

When asked why she built Hera, Vaishnavi Raju, Founder & CEO, Hera says “There is a huge, unaddressed gap in women’s healthcare in India. If you look at the numbers, you see it - 500 million+ women, 50% of those women are between the age group of 18-35, which is the phase when a woman, along with everything else, is dealing with periods, possibly marriage, sexual intimacy, pregnancy, post-partum and on her way to menopause. But nobody is looking at a woman as a whole. Just parts of her, and mostly just concentrating on periods. We want to change that."

Hera currently offers Clean Nutritional Supplements in the General Health, Sexual Health, Fertility Health, Pregnancy Health, and Maternity Health categories. While some of their products are capsules, some are in powder form, which can be easily mixed with water or milk. In the next 5 years, the brand plans to expand into Personal Care, Tests, and others within these segments.

Their blue-sky dream is to have a versatile product portfolio, dedicated to women, covering everything from menstruation to menopause. We want to be the most trusted brand when it comes to women’s health in India.

Disclaimer: This is a company press release. No HT journalist is involved in the creation of this content.

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