How is AI affecting brand storytelling?1 min read . Updated: 10 Feb 2020, 11:37 AM IST
We live in an era of personalization and thanks to AI, our interactions with brands are getting redefined every minute. Know more in the 13th episode of HT Brand Studio Live, Season 2
According to recent research by IDC, the total global spending on Artificial Intelligence (AI) systems will touch $98 billion by 2023. Nearly 61% of marketers also say that AI is the most important aspect of their data strategy. This impact can be felt directly in the marketing communication of brands, helping them understand their key consumers while tailoring their offerings and messaging accordingly.
There is a new intelligence in our midst; chatbots, recommendation engines, algorithms, language processing, etc., are just the tip of the iceberg. AI is helping brands create engaging stories and campaigns.
To know more, tune in to the 13th episode of HT Brand Studio Live, Season 2. The show will be webcast from the Mint Facebook page at 10 am on February 11.
Sunder Madakshira (Adobe India), Sukhpreet Singh (Dish TV & Watcho), Krishnan Chatterjee (SAP), Hareesh Tibrewala (Mirum India) and Manish Sinha (STL) will be sharing their insights into this topic. HT Brand Studio Live is hosted jointly by HT Brand Studio and DMAasia, and is a part of the HT Brand Leadership Series, an annual property hosted under the domain of HT.com that has content around breakthroughs in marketing. It is anchored by Rameet Arora, COO, HT Digital Streams.
The previous episode saw Bianca Ghose (Wipro), Shubhodip Pal (Revolt Intellicorp Pvt Ltd), Ramin Saherwala (Mahindra Holidays & Resorts India Limited) and Jayati Singh (Tally Solutions Pvt Ltd.) sharing their views on the impact of efficient content marketing.
The 11th episode had brand leaders like Sudhir Sitapati (Hindustan Unilever Limited), Rubeena Singh (iProspect India), Siddharth Banerjee, (Facebook India), Tanvi Malik (FabAlley & Indya) and Rajesh Kumar Jindal (UiPath) discussing content marketing in the digital age.