Home > Brand Post > Jyotsna, Santhoshi are brains behind makeup vending machine, Twenty Beauty

Did you ever imagine you could shop for cosmetics on a vending machine? Well, the future of make-up is here with ‘Twenty Beauty’, a revolutionary make up brand launched by two sisters, Jyotsna and Santhoshi. Jyotsna is a beauty hoarder turned ‘beautypreneur’ whose dream is to create a Gen-Z makeup brand designed to look good on every skin type. Santhoshi is beauty connoisseur turned beautypreneur , who cofounded Twenty Beauty along with her sister.

At a time, when twenty somethings in India can easily access their choice of makeup online and the e-commerce websites have overtaken physical stores significantly, Twenty Beauty is attempting to shift the trend back to physical purchase of beauty products. This is being done by introducing vending machines, selling merchandise cosmetics. No wonder beauty hoarders are going bonkers at the announcement.

The company plans to install these “so rad vending machines" at airports, metro stations, and shopping malls. Some of the highlights of using these vending machines would be –

1. Saving time spent hovering at counters

2. Being able to buy everything ranging from lipsticks to highlighters.

3. Any time buying of makeup made possible.

Together, the two aspiring sisters have invested their passion for beauty and aesthetics into building a brand for themselves and for all the make up enthusiasts in the country.

Speaking about the concept behind Twenty Beauty, Jyotsna says, “Twenty Beauty is a uniquely conceptualized business adhering to beauty trends of the current generation." Their website, twentybeauty.in, gives a glimpse into what led the two sisters to devise this ingenuous make up brand.

It was a dream for Twenty Beauty co-founder Jyotsna to “curate a skin-perfect makeup", which would make any young woman feel sexy within her own skin. She is a certified chemist who walked the extra mile to assure the right formulation of pigments and active ingredients, which work wonders on all types of skin dynamics. She spent four years searching all around the world, procuring enriching beauty ingredients, to meet the standards of international beauty brands. Her sister, Santhoshi, co-founder of Twenty Beauty, depicts her commitment to the business idea with the fact that she owns 2,150 sq ft vanity room, full of hundreds of makeup products, which range from drug store to high-end cosmetic brands.

The Reddy sisters consider makeup as a “tool of confidence, culture and inclusivity." And it is this thought that they are prepared to propagate through their path-breaking vending machines.

Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.

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