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Khanna Gems Group to foray into Beauty & Wellness industry

World’s biggest gemstones brand Khanna Gems is planning to foray into Beauty & Wellness industry with its brand Da Realeza.Premium
World’s biggest gemstones brand Khanna Gems is planning to foray into Beauty & Wellness industry with its brand Da Realeza.

As a part of its diversification plan, Khanna Gems Group has created a fund to enter into different industries via different brands. Da Realeza is a luxury brand which deals in perfumes, essential oils, Ittar, handicrafts, auctions & paintings

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World’s biggest gemstones brand Khanna Gems is planning to foray into Beauty & Wellness industry with its brand Da Realeza. As a part of its diversification plan, Khanna Gems Group has created a fund to enter into different industries via different brands. Da Realeza is controlled by sister concern of Khanna Gems, Da Realeza Handicrafts.

Da Realeza is a luxury brand which deals in perfumes, essential oils, Ittar, handicrafts, auctions & paintings.

The expansion of the brand will take place in phases in INDIA. The company plans to launch Da Realeza’s website by March, 2022 and the first outlet by July, 2022.

The company has set aside a reserve to establish the brand in the country.

The antiques and scent collection would be able to compete with the present market leaders in India, according to the company. A combination of the creativity of the parent firm and its extensive experience in the sector bodes well for Da Realeza Handicrafts' ability to break new ground in the market, particularly in India.

Mr. Pankaj Khanna, the founder and chairman of Khanna Gems Group, stated, "Our endeavors are always geared around utilizing and maximizing our presence through our products and services, in order to prosper in the long term."

"Da Realeza Handicrafts is a very valuable addition to our brand family, and we plan to deliver premium and vintage products to our cherished clients," said Mr. Aaradhya Khanna, his son and Chief Executive Officer, he continued, “We also want to feature these products on our website https://khannagems.com and at our retail locations very soon. People will undoubtedly adore them, and we are confident in its success."

Da Realeza sources it’s scent from Grasse, France.

In the history of perfume, Grasse, a town in southern France that is also known as the "Perfume Capital of the World," has long been recognised as a watershed moment in the development of fragrances. In the course of what began as an experiment to reduce the unpleasant residual smell of leather from leather gloves by applying essential oils, the country has gradually evolved into a historical center for the discovery of new fragrances and the production of perfumes for export all over the world, as well as a center for the research and development of new fragrances. Grasse has been the center of a strong perfumery business since the end of the 18th century. Grasse is regarded to be the hub of the French fragrance industry. Additionally, the production of classic smells in this town, such as Chanel No. 5, Shalimar, and many others, has been witnessed around the world.

Similarly, all products of Da Realeza are sourced from the best in industry which ensures that Da Realeza products are always a class apart from its rivals.

 

Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.

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