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Rishabh Chokhani, the founder of Naturevibe Botanicals, has revolutionised the organic and botanical food market in India. He started his botanical food brand in the USA by exporting high quality produce from India. He expanded operations in India and in some parts of the European market in 2017 and is now eying global export of organic produce worth INR 250 crores this year.

Growth plans

Speaking to us about his venture and the expansion plans, Rishabh said,"The demand for organic food and botaniclas has increased manifold in the last year. It is sad that it took a pandemic to make us realise the importance of good health and strong immunity. After the expansion in US and some parts of Europe, we are now ready to export best quality organic food and botanical products in France, Germany, Australia and Singapore"

The company has recorded a 100% Y-o-Y growth. They have a strong network of more than 1200 farmer partners who supply best quality organic produce. With their manufacturing unit in Raigarh, Maharashtra, the company is instrumental in generating rural jobs in the area.

The journey

Chokhani started this venture after being inspired by his own transformation by eating clean. For him, fitness is not a short-term phenomenon, rather a lifestyle choice. He wanted to help people realize their health goals sustainably. His family business of pharmaceuticals gave him a platform to start his brand of botanical products.

Challenges in the segment

Being a bootstrapped startup, Chokhani faced a few challenges while starting the operations. “A weak supply chain along with a constant fear in the minds of the farmers of yielding less organic produce due to primitive agricultural processes for preventing pest attacks, were some of the main challenges. It took us quite some time to tackle these issues." says Rishabh Chokhani.

This Mumbai-based startup sells health products like superfoods (wheatgrass and chia seeds), oganic food, ayurvedic supplements, staples, groceries, essential oils, massage oils, etc. They have partnered with multiple e-commerce platforms to sell their products in India, USA and Europe.

Disclaimer: This is a company press release. No HT journalist is involved in the creation of this content.

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