Plume beauty taps professional makeup market with quality products3 min read 28 Jan 2022, 05:32 PM IST
The brand found its roots with Garima Juneja’s passion to explore the make-up industry. In an attempt to bridge the gap between the Makeup artists & enthusiasts and their cosmetic requirements, Garima, crediting her experience and learnings gained from conversing with seasoned makeup professionals.
The beauty industry is seeing an unprecedented growth in the country. The number of Makeup artists and learners is also growing at an equally fast rate, thus creating a huge chunk of evolved makeup users & learners. Therefore, understanding the prerequisites of the industry, Plume Beauty, a Premium Cosmetics Brand curated by experts of the Makeup artistry field has taken a fresh route in the realm. The brand Plume Beauty stands for creating high quality makeup products for the makeup artist professionals, learners and enthusiasts. Their products are recommended and vetted by the top makeup artists. Plume is essentially building a brand for makeup artists, learners & enthusiasts, like MAC Cosmetics, which was a makeup artist brand first, and then it became an aspirational brand for makeup enthusiasts all over the world. Everyone in India is going from the bottom up, through the masses. They are trying to become Maybelline. “We don't want to take the path that most new age cosmetics brands have taken, we want to go top-down, and become an expert led, in-depth content & community driven aspirational brand like MAC cosmetics." - say Garima Juneja & Gaurav Mishra, co-founders of Plume Beauty.