Ahead of Protein Day 2021, leading health and nutrition brands and thought leaders join forces with the Right To Protein initiative to drive national consciousness towards adequate consumption of protein in daily Indian diets.
“Unlike vitamins and minerals, macronutrients such as protein have long been ignored in our daily meals. An average consumer is unaware of protein-rich food sources that can help them meet their daily requirement. So, as we approach Protein Day 2021, we have joined the Right To Protein initiative as a supporter to lend our expertise to drive awareness of the need for protein and protein-rich foods in India. We believe there is a need to drive this awareness about the benefits and availability of foods that are rich in protein – especially those foods that meet the varying preferences and palates of the Indian diaspora," says Dr Sudhakar Mhaskar, Chief Technology Officer, Research and Development, Marico Limited.
“Food manufacturers, retailers, food service partners have the biggest responsibility to put good quality products in the market, which is nutritionally balanced along with the great taste", says Akanksha Ghai, Co-founder, BVeg Foods. “As an alternate protein company, we are guided by two basic principles in fulfilling this responsibility – access to healthy, sustainable sources of protein and awareness around its benefits. Therefore, we are completely mission-aligned with Right To Protein’s efforts in educating consumers around the importance of this macronutrient," she added.
“The Right To Protein Initiative, by bringing together stakeholders from various sectors within the industry, is paving way for food producers to play an important role in tackling nutritional deficiencies through solutions such as promoting transparent nutrition labelling and protein fortified foods or increasing accessibility to high quality plant-based sources like soy", says K. Sarat Chandra Kumar, President, Soy Food Promotion and Welfare Association (SFPWA). “There is tremendous potential to improve the nutritional status of both urban and rural population in India, especially when it comes to macronutrient nutrition," he opined.
Right To Protein is India's first awareness initiative to educate citizens about the importance of adequate protein consumption for better nutrition, health and wellbeing. #RightToProtein initiative aspires to build knowledge of different types of protein sources amongst Indians, especially plant protein, to meet larger nutritional goals. Right To Protein aims to develop an ecosystem of professionals to drive protein awareness and debunk myths and misconceptions about protein as a critical macro-nutrient for human health and of many protein foods sources. The ecosystem will aim to improve production and consumption quality and consistency of both, plant and animal proteins. Right To Protein is supported by several like-minded Indian and global individuals, academicians, professionals and institutions. The initiative is open for who would like to join and/or contribute in any capacity, including providing knowledge, technical support or as promotion partners. For more information, visit www.righttoprotein.com.