Home >Brand Post >Right to Protein declares February 27 as India’s first 'Protein Day'

Mumbai, Maharashtra, India: Right To Protein, a national-level public health initiative, has launched India’s first ‘Protein Day’ to raise awareness about the health benefits of protein.

Many countries recognize 27th February as the Protein Day and from this year, India will also join this movement. A nationally celebrated Protein Day will encourage citizens to know more about the sources of plant and animal protein and their importance in daily meals for better nutrition and health.

“Though India continues to make strides in the health sector, it is important for us to identify that one trigger of transformation that can set us on a path of long-term behavioral change towards better health," said Dr. Jagmeet Madan, Eminent Nutrition Expert, Professor, Principal, Sir Vithaldas Thackersey College of Home Science (Autonomous) SNDTWU, Mumbai and National President, Indian Dietetic Association. “We need a vibrant ecosystem of nutritionally aware citizens, and the first step of starting an India Protein Day that should set us on the right path of protein sufficiency," she added.

The theme of India Protein Day 2020 is set to act as a reminder for all Indians to daily ask themselves and others – #ProteinMeinKyaHai. The key objective will be to spread knowledge about protein and bring about a behavioral change by persuading Indians to eat adequate protein in every meal – at least a quarter of a plate. To relay this message to Indian households, the Right To Protein initiative has also launched a light-hearted informational video, which reinforces the need to include proteins in our every meal.

The theme for this year’s Protein Day is ‘Protein Mein Kya Hai?’ asking citizens to be mindful about their protein consumption

“We are glad to be part of the first India Protein Day, an initiative that aims to create awareness about protein and eating right in India. With this, we want to help create opportunities for championing the integration of protein sufficiency into national and local policies, programs and projects. The idea is to encourage Indians, both urban and rural, to pay more attention to consuming adequate amounts of protein in their everyday meals," said Ramesh Khatri, President of the Poultry Federation of India.

The Right To Protein initiative has produced several resources for people to become more protein-conscious. By logging on to www.righttoprotein.com, one can easily access the Protein-O-Meter tool that calculates one’s daily protein requirement basis basic individual information such as body profile, type of lifestyle and meals consumed at different times of the day. Apart from information on one’s possible protein gap, the platform provides information on protein-rich foods through the Protein Index guide, healthy habits, tips and busting myths about protein on Right To Protein’s Blogs.

About the ‘Right To Protein’ initiative

Right To Protein is India’s first communications and consumer advocacy initiative supported by like-minded Indians, individuals, academicians, professionals and institutions and is also supported globally. In its initial phase, the initiative is open for all Indians who would like to join and/ or contribute to the initiative in any capacity including providing knowledge, technical support or as promotion partners. Further, this initiative will develop an ecosystem of professionals to drive protein awareness and debunk misconceptions about protein as a critical macro-nutrient for human health. The ecosystem will also aim to improve the quality and consistency of different types proteins consumed in India and thereby lead to greater protein consumption by livestock, poultry and pisciculture/aquaculture (fish & shrimp farming).

For more information, visit the www.righttoprotein.com and follow @righttoprotein on Twitter, Facebook, and Instagram or contact: contactus@righttoprotein.com

Disclaimer: This content is released by Business Wire India. No HT journalist was involved in the creation of this content.

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