Home >Brand Post >Sonu Sood and Royal Green want you to taste the real success

People all over the world hold different perspectives on what success is and how to accomplish it. Some believe that it is academic excellence, some getting their dream job. Others feel that acquiring the love of millions is the real success or being respected in society is a success.

While the majority of people believe that success is money and fame, everybody holds a different opinion regarding it.

In a new TVC in association with Royal Green, superstar Sonu Sood redefines what success means to him. He ponders about what success means- sparkling flashing lights, millions of fans, luxury cars, the sound of the applause? He finally realizes that success is taking the untrodden, undiscovered path and letting yourself feel the breeze of success.

In the brand film, Royal Green defines success as having power and being able to share it with the people who let you achieve it in the first place. Additionally, Royal Green Packaged Drinking Water has announced entry into the market through the TVC which is about effortlessly expressing yourself and being comfortable under your skin.

It is interesting to note that the ideology and personality of Sonu Sood perfectly align with that of the brand which intends to make the audience realize that success is about discovering your true self. Royal Green as a brand goes beyond the traditional understanding of success and believes that success lies beyond the ordinary, and one has to discover the untrodden path, travel it, and reach success by discovering inner strength.

“Our association with Sonu Sood will further reinforce what our brand Royal Green Packaged drinking water stands for and believes in, and lend our consumers greater brand bonding, trust and dependability" - Virat Maan, CEO, ADS Group.

The brand film has captured Sonu Sood’s tryst with success and depicts his journey of discovering and redefining what success means to him- going beyond the glitter and glamour and like Royal Green choosing the path less traveled. The brand film #TasteTheSuccess is sure to leave an impression, a taste to savor, and most definitely a toast to things that matter.

Sonu Sood, speaking about the association with the brand, stated:

"I am thrilled and proud to represent a brand such as Royal Green Packaged Drinking Water whose ethos and brand philosophy involves redefining success. The brand's communication truly reflects my belief that the path to success lies in choosing the untrodden course. The brand film evokes people to introspect and rethink what success means to them to enable them to genuinely Taste the Success."

Watch the brand TVC to experience the “Taste of Success" with Sonu Sood. And don’t forget to share “Kya Hai Aapki Success Ka Taste?"

Disclaimer: This is a company press release. No HT Group journalist is involved in the creation of this content.

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