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Mobile phone usage is on the rise worldwide, particularly in India, where people use their phones for everything from shopping for groceries to communicating with friends to making business transactions and gaming. This utilization is projected to rise even more as technology advances in this field. With over 600 million internet users in 2019, India is one of the largest markets for internet users.

Mobile is not only a source of communication but is also employed as a productivity tool. It has the potential to serve as a link between the government and citizens. The current generation of mobile phones enjoys reduced costs, enhanced and updated design, and features such as improved mobile browsing and email services, as well as operating system upgrades.

India as a giant mobile manufacture hub

India is currently the second-largest mobile phone manufacturing hub after China, as reported by the Indian Brand Equity Foundation (IBEF) knowledge center. In the middle of 2007 and 2018, India’s mobile phone manufacturing industry increased at 6.66 in terms of volume and 6.54 percent in value.

In 2019, there were over 75 brands and 3400 models of mobile phones available on the market. India is a giant manufacturer of mobile phones, accounting for 11 percent of global mobile manufacturing. In 2014, this percentage was only 3 percent. Uttar Pradesh has emerged as the country’s new mobile manufacturing center in recent years due to the government’s emphasis on the ‘Make in India’ and ‘Digital India’ programs.

From two mobile phone manufacturing units in 2014 to 268 handset and accessory manufacturing units in 2019, India’s “Make in India" narrative is glowing. Ninety-five percent of mobile phones sold in the country are produced locally. The 268 mobile phones and accessories manufacturing firms employ around 6.7 lakh people, according to a survey done by the mobile industry group ICEA.

Market trends

Apart from their primary production sites in their respective countries, large international companies are choosing India as their secondary manufacturing location. Apart from this, India has become the center from where these phones are transported to African and Middle East countries. Together with all other variables, the logistics edge is promoting large corporations to consider India as a market and a production base. As the market size has grown, so has the number of competitors, giving clients a wide range of options.

Samsung opened the world’s biggest mobile store in Noida in July 2018. In a phased expansion that will be completed by 2020, the new facility in Noida will boost its capacity for more mobiles from 68 million to 120 million units per year.

Apart from Samsung, the majority of the Chinese smartphone manufacturers that now dominate the Indian market- Xiaomi, Oppo, and Vivo- also manufacture their products in India.

StarApp in India

For the first time, StarApp is selling directly to clients in India. StarApp opened an online store in the country that sells practically all of its items and offers additional services to the customers.

Indian consumers may now purchase a variety of mobile accessories, including mobile covers. There is a variety of iPhone 12 Pro Cover to choose from. These covers come in a variety of colors and shapes, making them more user-friendly. Consumers can also buy iPhone 11 Cover, as their design is far more appealing than those offered by other firms.

In addition, the company stated that it would provide customer service via a contact form on its website. Before purchasing a product, customers can consult their team of specialists. Consumers can also buy personalized cell phone cases from the company.

StarApp’s online store launch in India is a bigger deal for the business than for Indian consumers. Hundreds of covers of various smartphone models, including the iPhone, Samsung, and others, were compiled by StarApp. Furthermore, the delivery time is significantly shorter as compared to other stores. In most cases, the goods are delivered within 3-4 working days throughout the country.

StarApp’s payment method lets customers pay for their purchases using a variety of ways. Additionally, StarApp allows cash on delivery, debit/credit cards, and mobile wallets, making online transactions more convenient.

Disclaimer: This is a company press release. No HT journalist was involved in the creation of this content.

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