Home >Brand Post >The new normal for ClickOnCare begins with a COVID-19 edition
Aishwarya Jha and Ruchi Kumari, ClickOnCare.
Aishwarya Jha and Ruchi Kumari, ClickOnCare.
BRAND POST

The new normal for ClickOnCare begins with a COVID-19 edition

  • Trusted by hundreds of doctors and celebrities, it is the single largest online skin, hair, nutrition & essential store in India with delivery across the World.

The pandemic startled us all with confusion and helplessness at first but all of us came together along with the government's initiatives as we supported our Frontline warriors and acted responsibly – standing strong in this fight against Coronavirus. With the new parameters of hygiene, safety and precautions the 'New Normal' was born and so were the problems.

It was and is not an easy trail for anyone, especially for online businesses but amid this pandemic, ClickOnCare stood alongside its nation while adapting and modifying itself into an Essential Products Hub, living to its core value of 'Care for All'. They proactively got all the necessary permits and passes from the relevant authorities to ensure business remained functional with the permissible workforce. Majority of the teams started working remotely and they realigned the whole inventory overnight to prioritize the need for families with infants and adults. And, with this, the niche was shifted to Nutritional Needs of Baby & Adults, Hygiene & Sanitary and Home Essentials along with Health & Wellness Supplies.

With these analyses and adaptations of the latest trends corresponding the New Normal, ClickOnCare expanded the reach from its niche categories and became one of the largest Online Skin, Hair, Nutrition & Essential Store in India with Global Shipping and saw increased demand and requirement of Baby care, Immunity and Intimate care range of products which followed an immense threshold of getting respective new brands and Hyperlocal & National Logistics Partnerships like Dunzo & Delhivery to its Existing Network for seamless delivery of essential needs. Ensuring seamless processing of orders, Alan Miller, SVP – Operations has been of the opinion that “Initial times have been scary owing to the paranoia that the entire pandemic brings along with it, but at the same time the satisfaction bought in by knowing that we have meaningfully contributed in fulfilling important essentials requirement during a time like this is what keeps us going."

Explaining this briefly Akshat Malik, Founder & CEO of ClickOnCare.com says "As per our analysis FMCG is on a revival path as of now, as there has been a huge switch in Indian Buyers behavior Post-lockdown as people have drastically moved towards e-commerce platforms resulting in a sheer rise in online sales of the FMCG companies.

In terms of Healthcare and Wellness - the demand for Cosma, Derma and Nutra has also seen exponential growth and us being market and technology-driven we have adapted ourselves accordingly and will continue our market research along the line - our streamline process to follow"

About ClickOnCare

ClickOnCare is a Trademarked Health and Wellness Brand Servicing Domestic and International Markets. Trusted by Hundreds of Doctors and Celebrities, it is the single largest online Skin, Hair, Nutrition & Essential Store in India with delivery across the World.

For more information visit www.clickoncare.com

Disclaimer: This content is distributed by Digpu News Network. No HT journalist was involved in the creation of this content.

Subscribe to newsletters
* Enter a valid email
* Thank you for subscribing to our newsletter.

Click here to read the Mint ePaperLivemint.com is now on Telegram. Join Livemint channel in your Telegram and stay updated

Close
×
My Reads Logout