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The influencer marketing industry was booming; however, it has become exponentially bigger in covid pandemic. The Influencer marketing market size is projected to grow up to $15 billion, which is a $8 billion growth since 2019, as per data by Business Insider. And with this phenomenal growth of this industry, brands and marketers are innovating new ways for growth. Brands want to market their product/service; however, they need some middleman to plan, implement and execute the strategy through influencers. This middleman is an “Influencer marketing agency" which have various tasks right from choosing the relevant influencers, analysing their target audience to match brand’s target audience to planning and executing the strategy for maximizing sales. 

The perfect marketing agencies not only manage, strategize and effectively executive influencer campaigns for brands but also ensure an equally valuable contribution in enhancing the content strategy for these campaigns. 

One such leading influencer marketing platform in India is Grynow Media Pvt. Ltd. What sets Grynow apart from the rest of the agencies is the amount of personal effort their team puts in with the brand and the influencers in order to build not only a cordiality between the two parties but relations that will benefit both in the long run. 

Let us explain why Grynow is the top influencer marketing platform and why brands choose to collaborate with their team again and again. 


What Makes Grynow the Leading Influencer Marketing Agency?

There is not one but multiple secret ingredients that has led Grynow to the top spot and why brands love them:


1. Ease of Access to a Huge Influencer Network for Brands

One of the major reasons why brands turn to influencer marketing agencies to find the right creators for their campaigns is because it is highly time consuming and brands are not really well-versed with the creators and their audiences. 

Grynow has a huge influencer of 1,50,000+ creators across all major platforms including YouTube, Instagram, etc., stemming from niches of gaming, fitness, beauty, fashion, lifestyle, and more. 

They have built their network of competent influencers over a period 5+ years, who create 100% authentic content on their channel and have built a reputation and an authority for themselves in their respective niches. 


2. Great Expertise in Influencer Marketing & Management 

Influencer marketing campaigns are more than just an influencer promoting a product through a sponsored post on Instagram. There are several factors that need to be taken care of in order to create a successful campaign. 

Grynow comes with a deep expertise in the field of influencer marketing and management for brands. The team is extremely capable of understanding the goals a brand wishes to achieve. Moreover, they know how to pick the right influencer for a brand and how the influencer’s audience will interact with the brand being promoted. 

This ensures maximum leverage of an influencer’s brand value and maximum sales for the brand.


3. Shift from Influencer Marketing to Influencer Relations 

A study by Brian Solis found that 43% of marketers are curiously experimenting with influencer marketing as part of their overall online marketing efforts. Furthermore, 28% are already involving content creators at campaign levels. 

This clearly indicates where influencer marketing and the placement of influencers in marketing plans of brands is headed, when viewed in a holistic manner. Thus, brands need to understand the value of building relationships with creators that are not only beneficial to both but also long lasting. 

The team at Grynow is very competent at creating relationships in a way that brands not only gain a great return on their investment, but also get a return on their relationship in the long run. 


4. Contribute Greatly to Brand’s Content Strategy 

In recent years, we have definitely witnessed a significant shift in how brands tell their story and build their content strategy. The concept of brand story shifted from being told from a ‘literal’ standpoint to a ‘paradoxical’ one, when brands went from sharing ‘who they are’ to sharing ‘what they can do for their customers’. 

This is why influencers are more successful at promoting a brand’s products & services, as they provide their real opinion to their audience. This hugely contributes in enhancing the content strategy of the brands as well. 

The team at Grynow ensures that the brand and creators are on the same page when it comes to content creation for campaigns, as well as contribute greatly to the same. 


5. Bring Stability in Other Marketing Campaigns as well 

Another feature that sets Grynow apart from other influencer marketing agencies is that their team goes above and beyond to curate influencer marketing campaigns that align with their ongoing or other planned campaigns. This ensures consistency and stability in a brand’s marketing efforts. 

Moreover, this prevents any unnecessary content or strategy duplication in campaigns, something that can be harmful to the brand’s reputation in the long run. This practice also ensures that all the campaigns are directed towards the right audience. 

The team at Grynow is not only concerned with momentary results they rake in for their brands, but also cultivate campaigns that will contribute greatly in the long run and the bigger picture! 


If you are a brand that is looking to dabble into influencer marketing campaigns for the first time, or a brand that needs a multi-platform campaign for a huge product release, you can count on the Grynow team to make it a successful venture. 


Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.


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