Unicommerce continues its growth momentum in India and in international markets
PremiumUnicommerce, a Snapdeal and Softbank owned leading retail SaaS company, has built its credibility with best-in-class technology, enabling businesses to bring operational efficiency & achieve growth. It is the preferred choice amongst retail brands planning to start their D2C and omnichannel journey
After its success in the Indian market, Unicommerce also started international operations in the Middle East and Southeast Asia. The company has aggressive expansion plans for the region with a focus on continuous client acquisitions and strong marketing campaigns.
The pandemic has altered consumer buying habits with e-commerce becoming an integral part of the retail business. Retail, today, is no longer about shipping inventory from warehouses to retail stores. It has instead become a complex operation with multiple sale channels and large scattered inventory pools. As the line between online shopping platforms and offline outlets continues to blur, brands are increasingly adopting omnichannel solutions to streamline operations and offer a seamless shopping experience to consumers.
India’s maturing retail ecosystem has presented Unicommerce with an opportunity to bolster its presence in the country. Its’ technology solutions help in streamlining the supply chain, understanding consumer demand, and simplifying business operations with centralized visibility of product movement. Unicommerce has built its credibility with best-in-class technology enabling businesses to bring operational efficiency and achieve business growth. Today, it is the preferred choice amongst retail brands planning to start their e-commerce journey.
During the pandemic, when companies were keen to start their D2C and omnichannel journey, Unicommerce was ready with its comprehensive suite of technology solutions that helped retail brands in aligning their supply chain for e-commerce operations. Unicommerce has been able to achieve remarkable growth with the power of its segment-agnostic solutions that can be easily implemented by any brand irrespective of the business size or industry. Unicommerce works with leading brands from all segments such as FMCG, personal care, home decor, jewellery, fashion, pharmaceuticals, healthcare, accessories, kitchenware and electronics among others. Its solutions are used to process over 1 million items daily and it manages over 6,000 fulfilment locations on its technology platform.
Unicommerce has a robust product portfolio that empowers retail brands and e-commerce companies with the technology to automate their post-sales e-commerce operations. Its portfolio includes multi-channel order management, warehouse management solutions, and omnichannel solutions designed for retail brands. Additionally, it also offers holistic vendor management solutions designed specifically for e-commerce businesses.
Unicommerce’s technology solutions help brands in bringing operational efficiency and elevating the post-purchase experience for consumers. The solution helps in bringing business efficiency with a centralised view of inventory and the automation of various processes like order allocation, inventory reconciliation and optimal levels of stock management. The solutions help in elevating the post-purchase experience by error-free dispatches and faster product delivery.
Being one of the early entrants in the e-commerce-focused, supply chain SaaS solution space has helped Unicommerce build a strong position in India's e-commerce ecosystem with its detail-oriented and easy-to-use technology solutions. It has a proven record of enabling brands to easily scale operations on multiple sales platforms and ensure stronger unit economics with optimum inventory utilisation. The company works with some of India’s leading brands such as Marico, Mamaearth, MPL Sports, Jack & Jones, W, Aurelia, boAt, Mensa Brands, Chumbak, and many more.
Over the last few years, after its success in the Indian market, Unicommerce has also started international operations in the Middle East and Southeast Asia. The company has aggressive expansion plans for the region with a focus on continuous client acquisitions and strong marketing campaigns. According to a RedSeer report, the market for ‘order processing and intelligence layer’ is expected to grow from $7.2 billion to $17.2 billion by 2025, at a CAGR of 19%.
Commenting on the international expansion, Kapil Makhija, CEO Unicommerce said, “We took a strategic decision of starting international operations with the Middle East and Southeast Asia, as these are emerging e-commerce markets, with immense growth potential for e-commerce in the coming years. We spent the initial year getting the product ready and we have now accelerated our expansion in these markets. Our expertise from the Indian market allows us to understand and foresee challenges faced by retail brands in these regions, giving us an edge and ensuring faster growth. Over the next few years, we will focus on client acquisition, creating brand awareness, and continuous product development." Unicommerce has already envisaged its plan for further expansion in the new geographic areas of North America and Europe in the coming years.
Over the last two years, the company has enabled thousands of brands on its e-commerce journey and has become the preferred choice of retail brands looking to streamline their supply chain. One such company is Chumbak. Unicommerce enabled the brand to seamlessly integrate and manage uninterrupted businesses across 58 plus stores and a warehouse. After the deployment of Unicommerce solutions, Chumbak automated its business operations to manage its operations for over 13 online selling channels including brand websites. The company was able to easily dispatch more than 64 thousand orders per month with a 99.99% order fulfilment rate, all the while keeping a catalogue of 5.5 thousand SKU’s and an over 600 thousand live inventory count. It also helped brands in achieving an on-time delivery record due to its highly automated order fulfilment processes.
Founded in 2012, Unicommerce has grown rapidly to become the backbone of the e-commerce industry. Speaking about the company’s growth trajectory and success, Makhija said, “The pandemic has undeniably provided an impetus to the e-commerce industry with companies across sizes and sectors strengthening their online presence. Over the last two years, we have seen a fundamental change in the mindset of retail businesses with increasing acceptance of technology solutions to drive business growth. We have been able to drive swift business growth with our sector agnostic solutions. Our clients' growing business and increasing operational efficiency is a testimony to our success that has made us a preferred choice for companies going D2C and omnichannel."
Unicommerce has been able to establish its niche as a technology platform that truly enables a unified e-commerce selling experience for its clients, with its robust integration network of over 80 marketplaces and carts, over 50 logistics partners and 10 ERP/PoS systems. The company continues to add more integrations and offers a further holistic platform to simplify online selling and improve business efficiency for its clients. It has one of the highest numbers of integration in the industry that includes the likes of Amazon, Flipkart, Myntra, Shopify, Magento, FedEx, Delhivery, Blue Dart and DTDC, to name a few.
Unicommerce’s strong position in India and its growing e-commerce market present an opportunity for the company to continue its growth momentum in the country. There is also immense scope for geographical expansion across the globe. According to a RedSeer report, Unicommerce’s offering is comprehensive and caters towards unsolved jobs in traditional and online retail. In the fast-growing retail SaaS market, Unicommerce is well placed against its peers (domestic and international), as it offers a comprehensive suite of solutions to power its client’s e-commerce operations.
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