Unicommerce: Integrated supply-chain SaaS solutions for an omnichannel world
One of India’s leading retail-focused supply-chain SaaS solution providers, Unicommerce enables retail companies, D2C brands, and House-of-Brand companies to streamline their supply chain operations and elevate the post-purchase experience for users
PremiumThe pandemic has accelerated the evolution of India’s e-commerce and retail industry with consumers adopting hybrid shopping habits that blend both physical and digital explorations and interactions. According to a recent report by the Indian Venture and Alternate Capital Association (IVCA) and Ernst & Young (EY), India’s consumer digital economy market logged a tenfold jump over 2020 and it is poised to touch $800 billion in 2030.
As the e-commerce and retail industry grows with multiple online shopping models, the supply chain has become an increasingly complex process and companies rely heavily on technology to optimise operations. One of India’s leading retail-focused supply-chain SaaS solution providers, Unicommerce enable retail companies, D2C brands, and House-of-Brand companies to streamline their supply chain operations and elevate the post-purchase experience for users.
Starting its journey in 2012, Unicommerce's offerings are comprehensive and cater to the unsolved needs of traditional and online retail players in India and overseas.
Rapid D2C roll-outs need robust supply chain technology
The D2C phenomenon has gained momentum in the last couple of years with companies aggressively investing in cost-effective SaaS solutions and offering a great experience to their consumers. Unicommerce works with leading D2C brands such as Beardo, Mamaearth, The WholeTruth, mCaffeine, Plum, Nua, and many more.
Said Kapil Makhija, CEO Unicommerce “As consumers are becoming more tech-savvy, brands are moving to prioritise operational excellence as they understand that this will act as a catalyst for their growth. Our growth over the last two years, especially in the D2C segment is testimony to the fact that brands are now focusing on elevating post-purchase experience with the power of technology."
Unicommerce has helped many brands scale their products with the power of its technology. One of the leading D2C brands of India, Honasa consumer, the parent company of personal care brands, MamaEarth, The Derma Co, and Aqualogica, partnered with Unicommerce to swiftly streamline its supply chain without impacting its business operations. After deploying Unicommerce solutions the company saw a steep drop in returns by 300%, along with an order growth of 144% in a short span of 8 months.
Buy, not build: SaaS solutions are the clear winner over on-premise solutions
Companies have realised that building and maintaining on-premise technology is a huge challenge as it requires regular upgrading and significant infrastructure costs. This gives an edge to Unicommerce as the company works on a subscription and usage fee model and provides greater flexibility to companies to easily upscale or downscale their operations based on demand fluctuations.
Unicommerce has built a sector-agnostic solution with its robust integration network and is addressing the supply chain complexities of various sectors. This makes it a perfect choice for the emerging House-of-Brand companies of India. These companies are aggressively acquiring brands across multiple categories and automating supply chain processes to expand these brands across the country. Unicommerce has already partnered with some of the leading House-of-Brand companies such as Mensa brands and is enabling them to manage their diverse product portfolio on a single platform.
Riding the Omnichannel growth wave
A lot of leading retail companies are now focused on building an omnichannel presence and they are deploying technology solutions that enable them to integrate all their offline and online sales channels on a single platform. This will enable the brand to have a centralised visibility of inventory and expedite order processing, leading to faster delivery and enhanced customer experience,
Unicommerce’s omnichannel solution is used by various retail companies in India, including, TCNS, House of Anita Dongre, Iconic and Chumbak. Chumbak partnered with Unicommerce for multichannel management and seamless integration with the brand’s existing customised ERP system, Microsoft AX. The Unicommerce solution allows the brand to manage over 13 sale channels with the easy dispatch of over 64,000 orders per month. The company is now able to process its orders from any of the over 58 retail stores and a warehouse.
With consistent e-commerce growth, an increasing number of D2C brands and focus on omnichannel-customer-centric engagement by retail companies, the demand for technologically robust, cost-effective, and widely accepted SaaS solutions from leading companies like Unicommerce is expected to see fast growth in India.
Disclaimer: Snapdeal Limited, which is the majority shareholder in Unicommerce eSolutions Private Limited, is proposing, subject to receipt of requisite approvals, an initial public offering of its equity shares & has filed a draft red herring prospectus (DRHP) dated 20.12.2021 with the Securities and Exchange Board of India, which is available at SEBI, BSE and NSE and the websites of the BRLMs at AXISCAPITAL, BoFA, CLSA and JMFinancial. Any potential investor should note that investment in shares involves a high degree of risk. For details, potential investors should refer to the DRHP, including the “Risk Factors". The above article is sponsored by Snapdeal and is not an endorsement of Snapdeal by HT Media and/ or its affiliates and should not be construed as investment advice. This article is published on the Internet and is not intended as a specific/ targeted publication or distribution to persons in the United States (US), and is not an offer for sale within the US of any equity shares or any other security of the Company. Securities of the Company, including its equity shares, may not be offered or sold in the US absent registration under U.S. securities laws or unless exempt from registration under such laws
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