Home / Brand Post / What is digital gold and why are people investing in it?
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Gold coins and bars have been India’s most trusted investment instrument across generations, and for good reason. Reliable and convenient, the value of gold has increased enormously over the past few years, which makes it an increasingly lucrative option to store and compound. Gold prices have gone up more than 50% just in the last 3 years!

However, keeping physical gold stored over a long period has some downsides to it, such as accidental loss, theft, declined resale value due to making charges added on at time of purchase, and storage cost if you opt for a bank locker to store it. Digital Gold, on the other hand, when purchased is stored in secured vaults and insured on your behalf by the seller, and has zero making charges when you buy, giving you an immediate advantage over traditionally bought physical gold coins and jewellery bought solely for the purpose of investment.

What is Digital Gold?

Interestingly digital gold is just like the regular gold you buy, without the hassle of being responsible for security and storage for your asset. Eradicating the obstacle of finding an authentic seller and negotiating a fair selling price, digital gold offered by MMTC-PAMP, which also owns & operates India’s largest gold ecosystem, is the simplest and safest way to multiply your investments and hedge against volatile markets.

Advantages of Digital Gold

There is more than one reason that brought even large wealth management players like Aditya Birla Capital and Motilal Oswal to offer MMTC-PAMP digital gold to their customers, all of whom can be categorised in the ‘seasoned investor’ bracket. Here’s why these individuals are keen to invest in it, now more than ever:

People have always been cautious of the legitimacy of gold while making a purchase. But buying MMTC-PAMP digital gold assures you invest in certified 24 Karat, 999.9 pure gold.

Since the safe keeping of large volume of gold will always be an issue, digital gold, when purchased online, allows you to transfer the hassle of security to the seller. Your gold is safely held in insured, and secured vaults while maintaining the transparency of your transaction. And for the first five years, you won’t even have to pay anything for storing this gold.

With no limitations on an investment amount, you can start as low as Re.1 and go up to INR 2 lakhs (across 1 or multiple transactions) in a single day.

Process to redeem your Digital Gold in exchange for 24 Karat, 999.9 purity bars or coins is easy and reliable. The redeemed unit will get delivered to your doorstep.

The price of Digital Gold is linked with live international markets and is unaffected by local factors. So irrespective of the market scenario, you will receive a fair price on your investment if and when you decide to sell. You can cash out via a simple bank transfer.

MMTC-PAMP, a joint venture between Switzerland-based PAMP SA and MMTC Ltd, a Govt. Of India undertaking, is India’s market leader when it comes to Digital Gold. More than 100 million customers have trusted MMTC-PAMP with their digital gold investments. With the security, transparency, affordability, and purity associated with the purchase, if you’re looking to invest in gold and diversify and strengthen your investment portfolio, look no further than MMTC-PAMP.

Disclaimer: This is a company press release. No HT journalist was involved in the creation of this content.

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