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India, 8th April 2022: ALANNA, India’s First Specialised Lip care brand has launched World’s First Lip Wash for men and women. With an intent to bring innovative lip care regimen in the market for specific lip concerns, ALANNA’s Lip Wash is creating a niche segment in the beauty industry. Understanding that lips have an ultra-thin skin compared to the rest of the facial skin, the Lip Wash is an aqua-based foam solution formulated with high-performing activities for deep cleansing, intense hydration, and lip lightening.

While there is no shortage of products available to exfoliate, hydrate & moisturize lips, the beauty industry was missing out on a fundamental and crucial step of the lip care regimen - Cleansing. With the current covid-19 outbreak, hygiene has become a necessity. But one always forgets that lip skin cleansing is as crucial as the rest of skin cleansing. While no lip hygiene product was available in the market currently, ALANNA’s Lip Wash fills the void by adding the first step in the lip care regimen.

Sharing her thoughts on the newly launched product, Founder, Rashi Bahel Mehra said, “I realized the struggles of dry, chapped and pigmented lips and noticed that hygiene was the root cause of the same. At present, there are lip oils, wipes and balm-based cleansers but there is a lack of an aqua-based lip cleansing product and often people end up using face washes to cleanse their lips as well. However, they do not realize that facial skin is rougher than lip skin and the ingredients used might not be lip safe and lead to extreme dryness. This led to the innovative product ALANNA’s Lip Wash."

During the extensive research and product development of this Patent-pending formula that took 8 months, every lip problem was thoroughly researched and studied, while keeping in mind the ultra-sensitive lip skin's requirements. Accordingly, mild organic certified surfactants, thick & silky foam, & food-grade flavors are used in the products. Additionally, to address the most common lip problems like pigmentation and dryness, well-researched Lab proven, rinse-off Actives Alpha-Arbutin, Ferulic Acid & PHA Lactobionic Acid are incorporated in the lip wash solution.

Currently, ALANNA’s Lip Wash is available in two variants - Men and Women. Both are Dermatologically Tested.

Men Lip Wash has been formulated with Powerful Actives 0.5% Ferulic Acid & 1% PHA Lactobionic Acid comes for Intense Lightening & Hydrating of Lips. It comes in blue color with cool spearmint flavor & fragrance.

Women Lip Wash has been formulated with gentle Actives 0.5% Alpha Arbutin & 1% PHA Lactobionic Acid for Lightening and Hydrating of Lips. It comes in light pink colour with strawberry flavour & fragrance.

The Lip Wash comes with a premium silicone lip brush to remove long-lasting Lipstick & exfoliate tough lip stains and is priced at Rs. 1,299. ALANNA’s holistic lip care range also consists of Lip ButterMask, Lip Balms, and Lip Scrubs.

For #CleanLipsEveryday, shop now on -

Disclaimer: This content is distributed by SRV Media. No HT journalist is involved in creation of this content. 

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