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Business News/ Brand Stories / Benepik Elevates Corporate Gifting Amid Rising Corporate Spends

Benepik Elevates Corporate Gifting Amid Rising Corporate Spends

Benepik offers a vast catalogue of over 50,000 options including gift cards, gadgets, electronic appliances, holidays, and charity.

Saurabh Jain, Founder - BenepikPremium
Saurabh Jain, Founder - Benepik

Gurugram (Haryana) [India], May 23: Benepik, a global leader in rewards and loyalty, proudly made in India announces the launch of its tech-enabled Corporate Gifting Hampers. Combining sophistication and thoughtful curation with its proprietary technology, these offerings are set to transform the way businesses build and strengthen relationships with clients, employees, and channel partners.

Benepik, India’s largest Reward Gateway, has reported aggressive growth over the past two years. It works with more than 500+ enterprise customers including BFSI, Pharma, FMCG, Consumer Appliances, Market Research, Construction, EdTech, and PSUs. As organizations increasingly seek meaningful ways to strengthen bonds with their stakeholders, the corporate gifting industry is projected to grow by a CAGR of 15% over the next few years. 

Benepik offers a vast catalogue of over 50,000 options including gift cards, gadgets, electronic appliances, holidays, and charity. This ensures personalization for every occasion, budget, and recipient. Through its technology, businesses of all sizes can seamlessly manage their corporate gifting; from budget management to gift selection, delivery tracking, and feedback while Benepik manages the entire process from procurement to personalization to fulfilment. 

"Corporate gifting when done right can bring smiles to your customers and employees. It is evolving from an annual custom to a relationship-building necessity covering onboarding, service anniversaries and retirement. Categories such as Maternity Kits and Wellness Hampers are gaining popularity reflecting a fundamental shift in the Gifting approach. While this strategy is proven to strengthen relationships and improve morale, it is largely broken right now. We want to change the current approach of corporate gifting that is largely impersonal, slow, laborious, and immeasurable to a result-oriented approach." says Saurabh Jain, Founder- Benepik. 

Further, sustainable and eco-friendly packaging is emerging as a preferred choice for companies while gifting. Benepik has pledged to onboard emerging D2C brands on its gifting catalogue to contribute to the Indian Startup ecosystem. In a survey conducted by Benepik among 2000 employees across sectors, findings indicated that 87% of respondents want the freedom to choose their own gifts, while 74% indicated that such gifts not only boost motivation but also foster greater engagement and a heightened sense of belonging within the workplace.

Benepik surpassed INR 100 Crore in revenues in FY 23-24 and is aiming to grow five-fold in the next 2 years. It currently works with clients in India, Indonesia, the Middle East, the USA, and Europe. It has the ability to deliver gifting solutions to clients across more than 100 countries.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.


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Published: 24 May 2024, 07:47 PM IST
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