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Business News/ Brand Stories / Boosting Return on Experience Through Premium Residential Spaces

Boosting Return on Experience Through Premium Residential Spaces

Embark on a journey into the realm of luxurious living spaces, where the transformative power of ROX transcends mere bricks and mortar, shaping residences into sanctuaries of satisfaction and productivity

Anshul Arzare, MD & CEO, YES SecuritiesPremium
Anshul Arzare, MD & CEO, YES Securities

In today's dynamic real estate arena, the concept of Return on Experience (ROX) has emerged as a pivotal measure. ROX underscores the importance of holistic living environments. Unlike Return on Investment (ROI), which primarily focuses on financial gains, ROX delves deeper into the qualitative aspects of investments, particularly within the realm of real estate.

Organisations like Hubtown 25 South are at the forefront of offering premium living spaces to enhance ROX, thereby setting new benchmarks in residential living. Anshul Arzare, Managing Director & CEO of YES Securities explores the intriguing interplay between ROX and residential spaces in a recent episode of #Life'sTrueValue, powered by Hubtown 25 South. Check out the episode here.

Luxury’s subjective nature

According to Arzare, luxury is subjective, with the definition of premium living spaces varying based on individual preferences and needs. As the real estate landscape evolves, the concept of ROX provides a valuable lens for evaluating the true value of residential properties. Arzare emphasises, “When you return home and lay your head on the pillow, relaxation is key. If your home provides that, you're content." This underscores the importance of considering ROX before investing in a luxurious home. Arzare further notes that a home meeting all needs "rejuvenates you for the next day’s challenges," aligning with the aspirations of modern homeowners seeking sanctuaries for rejuvenation.

Enhancing value for luxurious living spaces

In the quest to elevate ROX in residential properties, the spotlight is on enriching luxurious living spaces with added value. Beyond the glitz and glamour, the real essence lies in a living space's ability to adapt to the diverse needs and desires of its inhabitants. Arzare unveils a fascinating revelation that a comfortable living space isn't just a luxury—it's a turbocharge for productivity. Incorporating amenities like basketball courts or premium gyms in residential spaces fosters playfulness and personal growth. Thus, enhancing ROX goes beyond superficial features, focusing on creating environments prioritising comfort, convenience, well-being, and community engagement.


The intricate relationship between ROX and premium living spaces signifies a paradigm shift in the real estate industry, placing emphasis on residents' overall well-being and satisfaction. As individuals seek environments tailored to their needs, it's not just about having a roof over your head; it's about stepping into a realm of comfort and fulfillment. As luxurious living spaces embrace a holistic approach, they transform into vibrant hubs where personal growth, productivity, and happiness thrive. With each shift in the real estate landscape, ROX redefines what it means to experience residential living, paving the way for homes that transcend mere dwellings, becoming sanctuaries of pure contentment.

Disclaimer: This article has been produced on behalf of the brand by HT Brand Studio.

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Published: 23 Apr 2024, 05:06 PM IST
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