Home >Brand Stories >Celebrate #ApnepanWaaliDiwali with SBI Card, #BeTheSparkle in others' lives
The act of kindness and affection towards those who touch your lives every day is explained beautifully by SBI Card’s #ApnepanWaaliDiwali campaign. (SBI Cards)
The act of kindness and affection towards those who touch your lives every day is explained beautifully by SBI Card’s #ApnepanWaaliDiwali campaign. (SBI Cards)
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Celebrate #ApnepanWaaliDiwali with SBI Card, #BeTheSparkle in others' lives

Connections and bonds are made with love, care, and such thoughtful gestures. Through its new campaign, SBI Card empowers you to #BeTheSparkle and make a difference.

Diwali this year is unlike the usual. The number of guests dropping at your house with gifts would be less and so would be the late-night card parties. But one thing that will stay is the spirit of celebration although with lesser people but with near and dear ones who mean the most to you. It will be about cherishing and valuing your close ones and celebrating the feeling of togetherness.

The heartening film shows how a young couple puts forward a thoughtful gesture by gifting their driver a smartphone for his child and strengthen the emotional bond and relationship further.
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The heartening film shows how a young couple puts forward a thoughtful gesture by gifting their driver a smartphone for his child and strengthen the emotional bond and relationship further.

This mere act of kindness and affection towards those who touch your lives every day is explained beautifully by SBI Card’s #ApnepanWaaliDiwali campaign. The heartening film shows how a young couple puts forward a thoughtful gesture by gifting their driver a smartphone for his child and strengthen the emotional bond and relationship further. Connections and bonds are made with love, care, and such thoughtful gestures. Through this campaign SBI Card empowers you to #BeTheSparkle and make a difference.


As per Reserve Bank of India, with over 1 Crore credit card customers, SBI Card has 18.6% market share of Indian Credit card market in terms of number of credit cards as of July ‘20 and 20.4% market share in terms of total credit card spends as on July ’20. SBI Card offers extensive credit card portfolio to its card holders and has ensured trust, reliability and transparency all these years since its inception.

This Diwali will be being grateful and celebrating with people who make your everyday life easier like your household, doctor, teacher, driver, etc. And to help people celebrate #ApnepanWaaliDiwali with their near and dear ones SBI Card has launched an array of 1000+ offers across 2000 cities. As their Customers, you can shop on EMI at 84,500 merchants and in 1.3 lakh + stores. Shoppers can avail of EMI at no extra cost across 14 brands in electronics & mobile categories. The Diwali you can choose offers across fashion & lifestyle, electronics, mobiles, jewelry, department stores, dining, travel, and online marketplaces. All your favourite brands are now available of SBI Card. Some key national partners on SBI Card are Pantaloons, Brand Factory, Fabindia, Home centre, Easybuy, AJIO, LG, Samsung Mobile, Croma, Lloyds, More Hypermarket, More Supermarket, Star Bazaar, Grofers, Caratlane, Kalyan's, Joyalukkas, Reliance Jewels, Amazon and Swiggy.

This festive season, if you are planning to get a credit card, choose SBI Card and celebrate #ApnePanWaaliDiwali. Let this Diwali be a special one and shower precious gestures on your loved ones. #BeTheSparkle in their lives. For more information, visit sbicard.com/Diwali.

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